The Skills You Need for Startup Success
5 key skills to launch your startup businessAre you thinking about launching your own business? 

The first step is to come up with a great idea, and the second is to make it a reality. But what sets a successful startup business apart from one that never really gets off the ground

Whether you wish to monetise your blog, become a personal consultant, or start an ecommerce website, there are a few qualities and skills that you'll need to possess to increase your chances of success.

5 Essential Skills You Need to Launch a Startup

Here are five top skills you will need to make your start up business a flourishing success:

1. Creativity

When starting up a new business, you'll need to have a strong understanding of just how it differs from all the competition out there and be able to articulate this to investors and clients. This requires a dash of ingenuity and creativity.

Working in a startup also involves being able to handle a wide variety of tasks and daily ambiguity. There's no guarantee as to what the future will hold when you're running a startup, so you'll need to be able to think on your feet and come up with creative solutions to both common and uncommon problems.

Make your content marketing work for your business

2. Communication Skills

Entrepreneurs must be good communicators, both in the written and oral sense. Good writing is essential to create an effective business website, sales letters, and email newsletters for your network of contacts. You'll need to be able to write proposals to investors, and press releases for the media.

It's worth taking a short writing course to boost your skills if they're a bit rusty. Speaking is another important communication skill to build when launching a new business.

You'll need to be able to present your case to clients and investors, and speak comfortably at networking events. A public speaking course can work wonders.

3. Resilience

Running a startup can have extreme highs and lows. One day you may feel like you've made great progress, yet you could be set back twice as far the very next day. You'll need to be persistent and resilient to get ahead in your new business.

Resilience is one of the most important skills and attitudes you'll need to learn and develop for success. When I'm facing my challenging days I think of the old saying about the willow in the wind - "The oak fought the wind and was broken, the willow bent when it must and survived” by Robert Jordan. And then I breathe deeply and look for what I can do to achieve my goals.

4. Time Management

Another important skill to work on as a business owner is time management. You'll have to be the queen of multitasking as you research your industry, answer emails and phone calls, and work on building your new brand.

It's all too easy to get distracted on any one of these tasks to the detriment of others, so work on finding new ways to organise your time and rank tasks in order of importance. Like communication, time management is a skill which can be taught. Take a look at these project management courses at Now Learning to get a feel for the subjects covered in a short course.

5. Sales and Finance

You may have the most innovative idea in your field, but if you can't sell it your new startup won't go anywhere. One of the most important skills to cultivate is the gift of sales. You'll need to sell to consumers, suppliers, and investors alike.

Learning how to present yourself and your ideas effectively is perhaps the most important skill as an entrepreneur.

Learning Skills to Succeed

Fortunately, if you're lacking in any of these skills you can brush up on any of them by taking a short course, online seminar, or merely practicing at home. With time, effort, and a new skill set, you can help make your startup a success.


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Starting anything new always involves a much steeper learning curve than you realise so what's worked for you that has made a real difference?

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