If a journalist called right now to ask for an interview would you know what to do?
When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand.
Making the most of the opportunity to build your brand
To make the most of this opportunity you need to make sure you are prepared for the interview. You can do this by asking the journalist a few specific questions to gain a better idea of what they are looking for.
Here are some tips on what you can do when a journalist calls for an interview.
Try to not do the interview straight away
The key is to prepare for an interview, so try not to do the interview then and there. If they are on deadline, obviously you will need to do the interview quickly. In this case, even two minutes will you give you time to prepare.
Ask for their deadline
You should always ask a journalist what their deadline is for the interview to ensure you are available. If their deadline is in a few weeks then you can give yourself more time to prepare and book the interview for another day. If their deadline is in a few hours then you need to make sure you are available as soon as possible.
Get their contact details
Ask for the journalist’s name, publication, email address and phone number because these details will help you arrange the interview. You can also add their details to your media database and pitch them other story ideas in the future.
What will the interview be about?
Ask the journalist what the main topic of the interview will be. This will help you prepare for the interview by writing down some key points to discuss. You can also conduct some extra research if they bring up an issue you are not too familiar with.
If a journalist wants to interview you on a topic which isn’t in your area of expertise then think carefully about doing the interview. For example if you run a construction business and the interview is on fashion trends in Paris you should probably decline unless you are a fashion expert (and don’t want to become a fashion expert).
How will the interview be conducted?
There are numerous ways an interview can be conducted including over the phone, in person, via video call, emailed questions, live radio or on camera. You need to know how a journalist will be interviewing you to ensure you are prepared. For example an interview on live radio is very different to an interview for a print journalist because everything you say on live radio will be broadcast straight away.
If you want to be more prepared for when a journalist calls then you should hire a PR agency. A PR agency will handle the initial call from a journalist, organise the best time for your interview and help you prepare the best points to discuss.
If you want to learn all of my PR secrets attend one of my PR workshops in July 2013. Find out how to get local and national media coverage for yourself or your business. Use the promotional code (CPC) and receive $100 off the ticket price. Register here: Sydney 16th July and Melbourne 24th July.
I’m also speaking at the Making Social Media Work Panel Discussion hosted by She Inspires on 10 July 2013. Learn how to use social media to grow your business and profile. Register here!