One of the best things about running social media marketing seminars is getting to soak up all the tips, ideas, lessons and secrets shared by the likes of Jeff Bullas, Laurel Papworth, Catriona Pollard, Shona Mackin and Christina Butcher.
We Tweet live from the seminars with the #SheInspiresBiz hashtag I thought you'd enjoy getting a snap shot from the experts. It turns out I Tweet a lot from the seminars themselves and they are real gems so I'll be sharing them over a series of stories with you from the Nuggets of Gold collection.
50 Social media marketing tips from the experts to inspire!
These are 50+ Tweets from the social media seminars on Facebook, Twitter, LinkedIn, Pinterest, Instagram, digital media marketing, blogging, ebooks, monetizing the web and a whole heap more:
Jeff Bullas from JeffBullas.com on Blogging
@JeffBullas and Jeff Bullas Facebook
Technology is changing quickly but humans are slow to change @jeffbullas #SheInspiresBiz
To reach 50 million users radio took 38 yrs, #ipod took 3 yrs @jeffbullas #SheInspiresBiz
#Google is focused on rewarding sites that are providing fresh content @jeffbullas #SheInspiresBiz
Social media marketing is not #Facebook it's more than that @JeffBullas #sheinspiresbiz
You need to create #evergreen content that's relevant today & in 2 yers time @JeffBullas #sheinspiresbiz
You also need to build a #tribe that is passionate about what you do @JeffBullas #sheinspiresbiz
You need to become a publisher & create great content @JeffBullas #sheinspiresbiz
The publishing model has flipped, publishers are looking for authors w/ an audience @JeffBullas #sheinspiresbiz
Do you read your first blogs? @JeffBullas doesn't, but hasn't edited them either #sheinspiresbiz
Starting in traditional marketing @JeffBullas saw the power of #blogging quickly #sheinspiresbiz
Want to listen to all of Jeff's She Inspires seminars? Grab the podcasts here on She Inspires.
Laurel Papworth on Strategic Social Media Marketing
@SilkCharm and Laurel Papworth on Facebook
It's about having the right influencers involved rather than having the circulation numbers @silkcharm #SheInspiresBiz
Influencers are more important than 10,000 followers @silkcharm #SheInspiresBiz
Laurel's Flickr name is silkcharm, find her images and use them with her name @silkcharm #SheInspiresBiz
You must give a reason for people to join you on #Facebook @silkcharm #SheInspiresBiz
You can use traditional media to promote social media @silkcharm #SheInspiresBiz
#Social media is not a broadcast medium @silkcharm #SheInspiresBiz
It takes about 6 months to create attention, content @silkcharm #SheInspiresBiz
Lead time matters in #social media to build momentum @silkcharm #SheInspiresBiz
Social media is not about bought attention @silkcharm #SheInspiresBiz
Amazon make more $ from the long tail in selling books than latest publications @silkcharm #SheInspiresBiz
The ripple effect of social media makes a huge difference @silkcharm #SheInspiresBiz
Want to listen to all of Laurel's seminar? Grab the podcasts here on She Inspires.
@CPCPR and CP Communications on Facebook
Use #Twitter discover to find people and influencers @CatrionaPollard @CPCPR #SheInspiresBiz
Heard of #Twellow to find influencers? @CatrionaPollard of @CPCPR #SheInspiresBiz
Look at the followers of who your find interesting, influencers and target audience @CatrionaPollard of @CPCPR #SheInspiresBiz
Are there bloggers and journalists you want to influence for your business with #Twitter ? #SheInspiresBiz
Determine your goals and objectives with #Twitter for business #SheInspiresBiz
Is #Twitter right for your business? Who's your target audience & who do you want to influence? @CatrionaPollard #SheInspiresBiz
Got a problem w/ #Telstra support line hanging up & not fixing it? #Tweet it & get it fixed @CatrionaPollard #SheInspiresBiz
Do research on #Twitter - ask who is good and get advice @CatrionaPollard #SheInspiresBiz
#Twitter is about thought leadership, developing trust, building profile @CatrionaPollard #SheInspiresBiz
#Twitter is one of @CatrionaPollard favourite #social media platforms #SheInspiresBiz
Want to listen to all of Catriona's seminar? Grab the podcasts here on She Inspires.
Shona Mackin of SocialFace on LinkedIn
@SOCIALFACEmedia and Social Face on Facebook
#LinkedInTip use different content for LinkedIn than #Facebook - different audiences @ShonaMackin #SheInspiresBiz
#LinkedInTip Set guidelines for employees and LinkedIn, educate them and keep it professional @ShonaMackin #SheInspiresBiz
#LinkedInTip First 50 words really count in your business descriptions minus the ego & make it work @ShonaMackin #SheInspiresBiz
#LinkedInTip use key words in your professional Headline @ShonaMackin #SheInspiresBiz
#Facebook is personal #LinkedIn is professional @ShonaMackin #SheInspiresBiz
Lead your LinkedIn profile to your blog and use cool social plugins @ShonaMackin #SheInspiresBiz
The more social media platforms you're on the more you own your brand @ShonaMackin #SheInspiresBiz
Don't speak AT people on social media, speak TO people, and start a conversation #SheInspiresBiz
Tips for your LinkedIn profile - write in first person, ask for recommendations, complete skills and expertise #SheInspiresBiz
When setting up your profile in LinkedIn use a professional photo and keywords in your professional headline #SheInspiresBiz
Want to listen to all of Shona's seminar? Grab the podcast here on She Inspires.
Christina Butcher from Hair Romance on Blogging and eBooksh3>
@HairRomance and Hair Romance Facebook
Christina starting planning out her blog @HairRomance with 50 ideas & isn't even 1/2 way through yet #SheInspiresBiz
Register your own domain for your blog so others don't squat on your name elsewhere
Christina uses WordPress for @HairRomance and controls the backend #SheInspiresBiz
There are nail polish blogs where girls paint their nails everyday @HairRomance #SheInspiresBiz
Find a way to comment and share other bloggers' content - networking online @HairRomance #SheInspiresBiz
Christina has contacted companies to share reviews when it was a hobby @HairRomance #SheInspiresBiz
Now Christina looks at brands to come to the table with an interesting story to her @HairRomance #SheInspiresBiz
PR agencies pay bloggers to feature their client's products because they are so influential @HairRomance #SheInspiresBiz
Sponsors pay for placement, not endorsement @HairRomance #SheInspiresBiz #blogging
Christina has found each product has a specific purpose and avoids the nasty cheap products @HairRomance #SheInspiresBiz #blogs
Nothing replaces a good hair cut girls! @HairRomance #SheInspiresBiz #hair
Want to listen to all of Christina's seminar? Grab the podcast here on She Inspires.
Learning from the Best
I've found the process of summarising the nuggets of gold shared by my expert presenters to be an amazing learning opportunity and hope you enjoy this series of social media marketing stories linked below.
Want to learn more about the presenters and their She Inspires seminars? Check out our Presenters page here.