You have a passion for fabrics, touching everything within your grasp. You embrace bright colours and are rarely seen in the same thing twice. Is your dream to become a fashion designer? Well who says it’s only a dream?
7 Elements to Become Successful In Fashion Design
Fashion is one of the fastest growing industries in the business world, so it’s important to be on top of your game, know what you want and how to get it. So to help you get started, we have 7 very practical tips:
Be inspired. Remember, creativity is everywhere and incredibly unique. Pay justice to yourself in the form of scrapbooks and fabric cuttings. Create your own portfolio of ideas, highlighting your skills and interests. At the end of the day you’ll have something to show for all your creative juices that have flowed and be able to present this work to new employers and contacts.
2. Learn New Skills
Take the limits off yourself. If possible, complete a diploma or degree in fashion design or something related. This education can be vital for a future in the industry and allows you to challenge yourself and develop skills. It is also a way to be pushed out of your comfort zone and ultimately become more varied and with greater ability.
Make contacts. Don’t be shy. Meet and greet new people, flash a smile and take their number down. A little black book for this is ideal. Apply for internships and apprenticeships learning first hand from the people that are out there now, doing this successfully. After all, it’s who you know, not necessarily what you know that gets things moving.
4. Follow the Famous
Eyeing up the competition is key to any successful business. Keeping up with the fashion world is essential in order to better understand what other designers are doing and what current customers are buying. You can learn a lot from other people’s mistakes and prevent making them yourself. Follow celebrity brands on social networking sites and current designers on the catwalks. This will expand your knowledge within the industry and prevent imitating something that has already been done.
5. Sense of Business
Not only is talent and creativity important but also a thorough understanding of the business world is crucial to become successful in fashion. Knowledge of finance, sales and marketing is helpful in order to be in control of your work and make wise decisions. Attending trade fairs is a good way to gain insight into how fashion and money come together alongside customer needs.
6. Promote Yourself
Show people what you can do. You have your finished products but who knows about them? As well as wearing your work yourself, reach out to prospective customers on a larger scale. It is no secret the World Wide Web finds millions of people everyday at the touch of a button. Create a website or YouTube video to showcase your creations and use social media sites such as Twitter to keep followers updated with your work. Blogs are also an effective way to promote, not forgetting they are all free!
7. Set a Goal
Be realistic. Do you have a goal? Once you have one, set time frames in which you aim to achieve it in. You’ll need to concentrate on your potential market, focusing on where it’s based and why you believe your products will be a necessity to it. It doesn’t matter where you’ve come from; it’s where you’re going that counts!
Meet Victoria Kear
Meet Victoria Kear...
Victoria is a freelance Journalist and graduate in Writing Fashion & Culture from Southampton Solent University.
More good reading...