The music industry is notoriously difficult to enter but with the help of the internet, hundreds of artists are now able to build their music career online.
Knowing how to market yourself and what to do to ensure the best possible reception to your craft is crucial.
We've done the research and came up with some great tips to launch and strengthen your music career online.
7 Tips for Building a Music Profile Online
Here are 7 top tips for building your music career online:
1. Utilise the help of your friends and family!
Have them listen to your music and write an honest review of it with a link to your webpage or social media pages. Do not be afraid to ask for (and take in) constructive criticism on all aspects of your music career, whether it be the music itself or how you present yourself online, especially from any potential contacts within the music industry.
However, be careful about taking advice from someone who doesn't really know what they are talking about. Encourage your family and friends to share your music and your social media posts with their contacts.
2. Brand yourself creatively
We are living in a time when it is remarkably easy for anyone to get involved with music. However, it is still far more difficult for women than men to enter the industry and the competition to be noticed is always stiff.
This is where a creative brand will set you apart from the others and make you more distinguishable and recognisable to the audience in the long run – vital in today’s world which is saturated with content.
Decide how you’d like yourself to be marketed and develop a unique style that you believe will make you memorable – think performers like Lady Gaga or Lana Del Rey. You don't have to be overly sexy to get noticed. You can let some of your natural, quirky self come shining through.
Seek out other artists (both female and male) on social media that resemble or complement your style of music and message them to discuss mutual promotion. Strategic partnerships are not just the provence of savvy business women, they are there for all who want to make a success of whatever they are passionate about.
Apart from building your network of contacts, this has the added bonus of possibly increasing your fanbase and open up the chance for future live shows.
4. Choose which social media platform to use
Consider what social media best suits your style and will garner the most appropriate attention. Twitter, Facebook and Youtube are always a good solid base for social media networking with secondary support coming from Instagram/Pinterest, Tumblr and ReverbNation.
For efficiency, choose one media platform in particular to focus on and synchronise the content appropriately with the rest.
5. Time management
Do not fall into the trap of creating suitable social media support and then abandoning it in favour of other work. Marketing yourself is just as important as your music so make sure to set aside a time to update your social media, interact with your fans and give a shout-out to other similar artists.
Efficient social media support can do wonders for your brand and fan network.
6. Play live often (and don’t concern yourself with money too much)
People can always tell when a musician is in the business for the money and when they’re in it for the pure love of music itself. Play your music often and play for free. When people are offered something great, they will usually spread the word and enlist others to see it too.
Offer your services to non-profit organisations, seek out the kind of cafe/bar venue that you would like to perform at and do so gratis.
Do not feel ashamed of street performing or busking, you never know who might walk by and fall in love with your music. Make sure to bring something to advertise your brand and social media platforms to further connect your real life persona to the online world. Plus it's a great way to test creative ideas, get direct feedback and make money at the same time.
7. Register your songs for proper copyright
When an inventor or designer comes up with a new idea or product that they think will appeal to a certain type of customer, the first thing they do is file for a patent on their creation. The same should hold true for any serious songwriter and musician.
If you have your music available online, it is vital to organise copyright protection. If you really intend to work hard and develop your career as a musician and songwriter, make sure to take care of this simple, but essential task. See the Australian Copyright Council
website for details.
An online music profile doesn't have to be a hassle. Knowing how to make the best of your particular musical style and your social networks can work wonders for your career.
Creating an effective online identity and figuring out how to increase your fanbase could see your star on the rise.