A Startups Guide to Going Global
7 tips for designers to use pop up stores to grow - photo curtsey of Embellish AtelierMore and more of us are ‘popping in’ to pop-up stores created for us by designers. Not only is this a great way for customers to experience a new and exciting way to shop, but a beneficial way for designers to get their name seen in a temporary retail manifestation.

If new products can come and go then why can’t the stores that display them do the same?

7 Ways Designers Can Use Pop-Ups Stores to Grow


Here are 7 key issues for making pop-ups work for a growing business:

1. Element of Surprise with Pop-Ups

This general element of surprise is enticing enough in itself. Seeing something that is not normally there grabs attention and spurs interest. Pop-ups can generate a huge buzz from both the crowd and the media.

The ‘here today, gone tomorrow’ attitude leaves people almost panicked to be part of what’s happening quickly. This short window of opportunity ultimately forces customers into a ‘must have’ buy, encouraging spontaneous sales.

2. Branding and Pop-Ups

Pop-ups allow designers to extend their brand into the offline world. It is so easy to advertise online and forget that some customers will only respond to what they can see in front of them, something they can pick up and touch.

These temporary stores help ‘put a product to a name,’ in the form of physically viewing it within the real 3D world as opposed to a one dimensional image.

3. Love for Customers

The success gained from any business strongly reflects on customer understanding and consumer needs. Pop-ups allow designers to get up close and personal with their buyers, making them feel special with free giveaways, samples and competition offers as well as capturing their details for their email newsletters.

Pop-ups can also avoid those elements of larger stores that customers often dislike such as over-crowding, lack of stock and service and changing room queues. After all, a happy customer is a returning one, even with temporary stores, especially when they know where the next pop-up store location will be.

Handmade bird brooches and necklaces by Creatively Belle

4. Product Experimentation with Pop-Ups

What better way to determine whether a product will successfully sell than to trial it within a non-permanent base?

The low-cost and temporary nature of pop-ups allows brands to engage in test marketing new products and promotions to determine future demands.

Supporting product development, pop-ups instantly give an honest representation to designers on whether or not items are going to promote new launches and alter financial accomplishment.

5. Practicality of Pop-Ups

With the recent recession leaving many empty retail outlets on both the high street and within shopping centres, rental rates have significantly fallen in some areas.

This can sometimes allow for designers to overtake a space for a short period of time at a reasonable price. Short-term leases are perfect for pop-up stores and for the affordable running of the business.

6. Stock Sales at Pop-Ups

Pop-ups can be a great way to shed end-of-season stock. These temporary stores are a way of selling old inventory that needs to move to look after vital cashflow, especially if positioned as a time-limited sale with numerous bargains.

Moving stock is vitally important for all businesses and especially true when new designs are coming in and so are their production bills.

7. Social Media and Main Stream Media Exposure for Pop-Ups

The media loves to write about anything out of the norm, with pop-ups being no exception. This exposure is invaluable to any designer and their business success and it’s vital to include the hot term “Pop-Ups” in  your media press release.

Social media marketing via Facebook, Twitter and personal blogs can play a huge part in promoting these pop-up stores online. This generates a social media buzz and therefore links, helping to increase search rankings and a strong SEO.



Tell us what you think...

Tell us what you think...

Join She Inspires on Facebook

Tell Us...

Have you used pop ups for your business? Do you have any tips to share?

Tell us on Facebook and Twitter about your pop up experiences - you're welcome to share links to your pages too.

Meet Victoria Kear

Meet Victoria Kear

Join She Inspires on Facebook

Meet Victoria Kear...

Victoria is a freelance Journalist and graduate in Writing Fashion & Culture from Southampton Solent University.
Victoria has a passion for blogging,  fashion, travel, baking, films and other favourite past times and aspires to become a columnist for a successful woman’s lifestyle magazine.

Join Victoria on LinkedIn and Twitter.

More good reading...

More good reading...

5 Tips for Selling Your Unwanted Clothes Online5 Tips for Selling Your Unwanted Clothes OnlineClearing out the old to bring in the new can be easier than it seems when there's some financial incentive so to help you create that new fashion look with some extra cash we have some great tips on how to sell your unwanted clothes online.

Great Tips for the Smart Savvy Fashion ShopperGreat Tips for the Smart Savvy Fashion ShopperWe all want to be her and few of us get to know the secrets so we're revealing all - how to be that amazing creature - the perfect, the savvy, the smart fashion shopper!

OK, the editor couldn't tell you this really so we had to go to the expert - to our guest writer fashion stylist Louise Coccoine of Style Friend for all the secrets! Sorry fashionistas, you have competition now!

5 Tips On How To Be A Fashion Blogger5 Tips On How To Be A Fashion Blogger
Want to create a fashion blog, but unsure of how to get started? Let us help you with 5 top tips on how to a fashion blogger.

From street style, men's fashion to the latest fashion news, fashion blogs are taking over the world wide web in a big way. According to Google there are 690,000,000 results for the search "Fashion Blog". Transform yourself from 'someone with a blog' to a 'blogger'.
The Secrets to Having Healthy, Glossy HairThe Secrets to Having Healthy, Glossy HairWe went to our beauty expert Norlin Mustapha to get the best hair care tips to suit all budgets.

Find out how easy it is to have beautiful hair and avoid those horrible bad hair days!

Fashion Styling 10 Top Stylish BasicsFashion Styling 10 Top Stylish BasicsNeed to make sense of your wardrobe so it works for you rather than you working to constantly add fashion items to it that just don't work together?

Find out how to get the basics of your wardrobe happening by our guest writer fashion stylist Louise Coccoine of Style Friend while still enjoy the latest fashion trends and looking your best ever!

The Secrets Behind Getting the Perfect JeansThe Secrets Behind Getting the Perfect JeansOne of the best things for any wardrobe is having that perfect fitting pair of jeans that makes your figure look it's best but the tricky bit is knowing what to look for.

So we thought we'd help with a great series of style tips by our guest writer fashion stylist Louise Coccoine of Style Friend.

Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017