All internet marketing strategies need to include article marketing as a key marketing component.
Internet articles are great for:
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Once your payment and materials are through we'll prepare the article for publishing. Articles are edited by SheInspires for spelling, syntax and grammar.
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Get the Message Out with Articles
7 Reasons Why Articles Work for Online Businesses
Here are 7 great reasons why articles are great for building your internet business:
12 Article Ideas to Get You Going
Articles are a great internet marketing idea as they help build a relationship with potential customers and bring interested online traffic right into your site. But sometimes getting the ideas going to make the most of this internet marketing resource you need a helping hand. So we've come up with 12 article based ideas to get you started:
1. How to - an instructional article to give advice about your industry or product.
2. Top Tips - a fast article to write that can give tips, advice and help. The most popular ones searched online are 7, 10 or 12 top tips.
3. Problem with solution - present a common problem and offer a solution with the information you're sharing.
4. Product or service comparison - what's hot this season, what makes life easy, get the look, favourite top picks - this is great for an online business selling a range of products.
5. Interview article - we can provide you with a series of questions that you can answer - 60 Seconds with...
6. Vox Pop article - a series of quotes from the public in response to a question - what's (or who) your favourite, what's your advice about, what do you think about...
7. Series of articles - this lets you build up a profile for your expert author, usually with advice articles to share skills and experience.
8. Online Press release - this lets you get your business news out in your own voice. This is often more of a news like article.
9. Product Reviews - this suits all manner of approaches like book reviews, movie reviews, get-away holidays, makeup and cosmetic reviews - a great way to provide feature and benefit details within an article context.
10. Inspirational stories that lift the heart and spirit - great for people with businesses about change, growth and hope.
11. What's On - news about what's happening - particularly good for promoting regional areas, festivals, events and shows.
12. Free Report - this is a great way to attract interest for e-books and other online publications. Share information freely that is useful and valuable and provide more on request. It brings already interested traffic right into your shopping area.
Focus of the Articles
Remember, marketing articles are about building relationships, not blatant ads. So keep the articles focused on the needs of your reader, not on your selling needs. By focusing on the reader you're getting to create trust - such an important part of the online business relationship.
Image Sizes for the Article Internet Marketing Tactic
Use images that are linked right into your website with your articles.
The images need to be set to 72 dpi so they are web ready and in the .gif or .jpg image file format.
See the example of the Creatively Belle image for their jewellery care article.
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