Celebrating Australian Fashion with Lisa Barron

Australian fashion designer Lisa Barron

With Australian fashion lighting up international runways we listen to you, our fashionista readers, and are spending time with inspiring local designers to find out what's really involved in having your own Australian label and what's coming up. So come meet Lisa Barron, Melbourne based fashion designer with a real passion for creativity and originality.

Tell us a little about yourself, what’s the day to day life like for a small business owner of Lisa Barron?

Small business is certainly exciting, as with many SME’s you wear many hats often at the same time. I am a very hands on member of the team and on any day I could be cutting samples, meeting with factories, on the shop floor consulting with customers, measuring for special orders, brainstorming window displays, the list goes on.

What inspires you, that encourages you to reach out and make things happen?

Being creative, I love the fact that one minute there is nothing and six months later there is a beautiful collection created by a very talented team of fashion artisans. The process of fabric selection, the direction of a new collection, the trialing and sampling of a new idea that leads to more ideas is amazing to me.

You obviously have a passion for fashion, what inspires you about fashion? What makes your heart sing?

A little of the above but probably most rewarding is the time spent on the shop floor and the joy a beautiful, well cut outfit can give to a woman. Beautiful fabric is also a great inspiration. It takes a lot of sourcing and viewing 1000’s of headers to find the right mix. Fabric is the draw card and it needs to have longevity and quality and above all be the right fabric for the right garment.

What do you think fashion should do for a woman?

Fashion should enhance, never overtake. It should always flatter her and here lies the importance of the personalised service that is hard to find in many stores and impossible to find on-line. The choices she makes need to work for her lifestyle and needs. It should be one of those joys in life when you have made a decision to purchase a designer dress.

When did you decide to take the plunge and start your own business?

I hadn’t quite finished my fashion course in Perth when I decided I was ready to not only jump in the deep end but on the other side of the country. So in late 1982/83 I arrived with my portable sewing machine, $500 and a car. I set up a workroom in the garage at the back of the flat I was renting and so the label was born.

What industry or government resources have you found to be really supportive as a small business owner?

I have found the Victorian State Government to be very supportive of the fashion industry over the many years I have been established, such as the initiatives of LÓreal Melbourne Fashion Festival. I have been invited to participate in every festival since it began. This has been a great honour for me.

Fashion is a wonderful drawcard to a city for tourists and then they travel around to see our wonderful regional areas. The State Government understands this but also in funding these events they are supporting the industry very broadly from young emerging designers to established names. The City of Melbourne also supports the arts to a large extent and the growth of MSFW is also of huge benefit to the industry.

What do you enjoy most about the running Lisa Barron Label?

Make your content marketing work for your business

Teamwork  and camaraderie are very important to me. Firstly Max, my husband and partner have worked together in the business for nearly 30 years, decisions and directions are done together. Our design room team is talented and passionate. Kerith Barnett is our production manager and RMIT graduate and has been in this role since graduating for five years. She has become an invaluable member of the team and extremely multi-skilled.

Our sample machinist Ippolita Raschilla has been with us for 15 years and has hands of magic. There would not be collections without her.

Our retail staff provide outstanding service and many have fashion backgrounds to enhance their product knowledge. It is this team with the goal of producing and selling the best collections we can that keeps us all inspired.

What’s been the hardest part or experience you’re had since starting the business?

As a proudly made in Australia label, which is not easy at the best of times, the hardest thing as business owner is to have decisions made that affect your industry by governments (current) and their sidekicks who have never had to run a business.

Decisions such as the new amendments to the clothing award which has restricted home based businesses being contracted and providing invoices has created huge problems for many law abiding small home based businesses. 

This was done all in the name of “doing good” and stopping exploitation of workers but it has affected many non exploited workers also. With the current changes to the national clothing industry act, I am yet to see the good, I have only heard and seen confusion, disbelief, mountains of paperwork and our poor emerging designers’ who will never start in a garage like I did because of the bureaucratic complexities now involved on a national level, such as trying to grapple with the idea of employing staff from the get go. 

What are the hopes and plans for Lisa Barron this year?

To rekindle that garage creativity. There are many pressures on small business these days and you can get caught up trying to do everything. Websites, online, Facebook, Twitter.

So many more tricks you need to stay in the focus and often the core of a fashion business can become less specific.
Yes, all the new technology has an important place but design, quality, originality and fit are paramount. So I plan to focus on delivering a beautiful and creative Australian made label worthy of 30 years of experience.

What would be your top 5 tips you’d give to someone starting out?

1.      Love what you do enough to ride the good and bad times
2.      Specialise, know your niche, don’t do everything
3.      Surround yourself with great people
4.      Be realistic, don’t do every show if you cant afford to
5.      Look at your product thru your customers eyes



Meet Lisa Barron

Meet Lisa Barron

Lisa Barron is a Melbourne based fashion designer with a passion for creativity and originality.

Join her on Facebook for all the latest news and designs.

Keep reading for more fashion and style articles...

Keep reading for more fashion and style articles...

How Artisans Bring Vitality to Empty SpacesHow Artisans Bring Vitality to Empty SpacesRevitalizing a city precinct can be expensive and risky but with the current trend towards making use of empty spaces with pop up projects that support and celebrate artisans and designers can take the risk right out of the mix.

Sydney's latest Pop Up project is at The Rocks and is all about creating a vibrant centre of creative talent to entertain and inspire Sydney-siders and visitors. Find out more and be inspired!

MIISHKA: an Obession with Vintage FashionMIISHKA: an Obession with Vintage FashionIf you love on trend fashion that's a touch vintage, a touch contemporary and all about celebrating fashion and style then you'll love MIISHKA.

We were thrilled when we could catch up with the fashion talent behind the online MIISHKA store, Michelle Glitman and know you'll find inspiration with Michelle too.

20 Top Australian Fashion Bloggers20 Top Australian Fashion BloggersThe best answers are from personal experiences and opinions. So when it comes to style and fashion, you're going to find the best of what-to-wear and what-not-to-wear on people's bodies when they're actually wearing them! But wait. There's no need to rush out into the streets and start a wild goose chase, we've got 20 great Australian fashion bloggers and their fashion blogs packed with style, glam and trends.
How to Land Your Ideal Fashion JobHow to Land Your Ideal Fashion JobFashion is a tough and competitive industry that can seem impossible to break into but with some planning and determination it can be one of the most rewarding and creative careers around. Find out how to make your lucky break happen your own way.
10 Inspiring Female Photographers to Celebrate10 Inspiring Female Photographers to CelebrateWith the popularity of the digital camera there are photographers everywhere finding inspiration from the world and people around them.

So to help you explore the art of photography, we thought we'd celebrate some of the great females that have trail blazed the photography realm can benefit you and your images.

Cracking the Fashion Industry Awards From the US to Australia to Europe to AsiaCracking the Fashion Industry Awards From the US to Australia to Europe to AsiaIf you’re a budding fashion designer looking for a break into the $300 billion dollar worldwide fashion industry or you’re just a fashion buff looking to refine your industry knowledge then check out our guide to some of the fashion industry awards from around the world.

Whether it’s casual, costume fashion or couture fashion you’re interested in, we take a look at some of the premier fashion award events the world over.

7 Top Tips for Creating Your Own Look Book7 Top Tips for Creating Your Own Look BookA Look Book is the ultimate accessory for any aspiring designer or creative spirit.

Not just exclusive to the design crowd, a Look Book can be created on a variety of subjects, including on the looks and style of other people - particularly celebrities. Popular with fashion bloggers, Look Books are proving a great success in the online world. So get in on the action, check out our top tips for creating your own Look Book.

Swap Your Clothes And Help The EnvironmentSwap Your Clothes And Help The EnvironmentTired of your old clothes? Instead of throwing them out and buying new clothes why not swap them? Swishing is the newest craze spreading across the world. Swap out your old clothes for second hand clothes in great condition. Save money and pick our a new outfit at the same time.

Next time you are thinking about going on a shopping spree take an eco friendly approach to fashion and find the closest swishing party. Not only does swishing save your wallet but it is a great way to save the en

10 Fashion Photography Tips for Fashion Bloggers10 Fashion Photography Tips for Fashion BloggersIf you have a passion for fashion and a passion for blogging creating your own fashion blog is a great way to combine the two.

So we thought we'd help out with 10 top tips for taking your own fashion photos to keep your fashion blog fresh and vibrant so you can best show off your fashion style!

How to Look Great in Upcycled Vintage Fashion!How to Look Great in Upcycled Vintage Fashion!Take a look at these articles whether you are interested in upcycling, vintage fashion, or fashion at all. These interesting blogs have creative clothes, accessories and shoes that will inspire you!

These top 25 blogs for upcycling and vintage fashion will have you updating your wardrobe and saving money at the same time. Find new ideas for how to spice up your style and be eco-friendly. Who knew looking good could be helping the environment at the same time!

Search by Keyword

Search by Keyword

Follow SheInspires.com.au on facebook
Follow SheInspires.com.au on Twitter
Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017