How Business Can Use Blogs

Meet Catriona Pollard of CP Communications and presenter of PR and Social Media for beginners  seminar with She Inspires in SydneyGenerally speaking a blog can be thought of as a personal journal documented on a webpage or site. Blogs can consist of text, images, videos, discussions and reader comments.  

Blogs express as many different subjects and opinions as there are people writing them. Some blogs are highly influential and have enormous readerships while others are primarily intended for a close circle of family and friends.

The power of blogs is they allow millions of people to easily publish their ideas, and millions more to read and comment on them.

Blogging is now a popular communication channel used by many businesses because it’s a great way to share their stories with their target audience, share professional advice and engage with their customers.

Blogging for Business

Learn more from Catriona Pollard in her podcast on Twitter for Business

The benefits of blogging for businesses:
  • Blogs are a great way of sharing your expert knowledge and positioning yourself as an expert on a particular topic
  • They naturally attract search engine traffic and many blogging platforms, such as wordpress already have optimised site architecture
  • Drive traffic to your website
  • Allow you to share information with customers
  • Inform people about your business and any new developments, staff appointments, new products or services, etc.  
  • Permit the kind of conversations that are necessary to truly connect with modern customers
  • Create opportunities to build relationships with your customers
  • Allow you to tell your stories and deliver your own messages to the public without using the media

How to blog


Starting a blog is easy. Several companies, such as wordpress.com offer free blogging tools.

You don’t need to a technical whiz because wordpress.com is a fairly simple platform to navigate.  It does take a little time to do the initial set up but once you have done that all you need is story ideas and away you go.

What to post: What you write is up to you, but try to spark discussion and share experiences, ideas and relevant information.
Keep your content fresh: Posting content from a variety of mediums, for example you could write a how to guide, conduct interviews, post videos, ask questions, record podcasts or run a giveaway.

Ask for contributions: You can ask other people or bloggers to write a post to include on your blog. You can also offer them a guest blogging position where they contribute a regular post to your blog.

Make your content marketing work for your business

Share your blog on social media: Every time you upload a new blog post you can share the link on your social media sites. This alerts your followers to the new post without hassling them. It also attracts new readers.

When to post: You should post at least two times a week on your blog. Pick two days that you will post and stick to them.

Build traffic: Read other blogs and comment so that it links back to your own blog. You can also offer to be a guest blogger on other websites to increase your exposure. Create an RSS feed of your blog posts to provide an easy way for readers to be updated on new posts. Use programs like FeedBurner to keep track of how many subscribers you have.

Blogs are a great way to share information, build your profile and position yourself as an expert.
So start blogging today!

For inspiration visit CP Communications blogs Public Relations Sydney and Social Media Sydney

Meet Catriona Pollard of CP Communications

Meet Catriona Pollard of CP Communications

Catriona Pollard of CP Communications and Social Media Women

Catriona Pollard created the Sydney based public relations agency CP Communications to empower businesses to make social media  work for them.

Catriona's award winning blog, Public Relations Sydney is a one-stop mine of PR and social media tips.

Join Catriona on Twitter as well as Facebook.

Share

Share

Social Media Tools and Seminars for Small Business

Social Media Tools and Seminars for Small Business

Social Media Seminar PresentersSocial Media Seminar Presenters
The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
Social Media Events for Small BusinessSocial Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
Check Out These Articles!

Check Out These Articles!

Social Media Tips for Small BusinessSocial Media Tips for Small BusinessWith the continuing growing influence and power of social media we thought it would be a great resource to bring together a series of top tips, stories and interviews about social media so you can grow your small business!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses and useful social media how to articles.

5 Tips for Social Media Success5 Tips for Social Media SuccessWhen Angela Vithoulkas of VIVO Cafe in the heart of Sydney suddenly lost 2,000 customers in the GFC in just a few days she knew that if her business was going to survive then she had to find a cost effective way to attract at least another 2,000 new customers.

Find out how Angela grew her business and now has international customers book tables for when they're in town with 5 top tips for making social media work for your small business.

Learning from the Best with Tim Shaw on SalesLearning from the Best with Tim Shaw on SalesFor Tim Shaw the secret of being a top sales executive is all about creating that special relationship with the customer.

Find out here how it's done with these gems of ideas.

10 Reasons Why A Mentor Or Business Coach Is So Good10 Reasons Why A Mentor Or Business Coach Is So GoodBusiness owners and professionals seek out mentors and coaches when they're determined to succeed, when they realise the difference between mediocrity and real success comes down to their determination to bring the best team together around them, including a coach, a business coach.

Business coaches and mentors are great investments in you and your business and we have 10 top reasons for why you would benefit from joining forces with your very own coach.

What It Takes To Start Your Own WebsiteWhat It Takes To Start Your Own WebsiteIt can be duanting trying to figure out where to start with creating your own website so here Belinda Stinson outlines the tips and tricks so you can quickly launch your own new online business.
Getting into Online Shopping in A Big WayGetting into Online Shopping in A Big WayIt's becoming increasingly important for retailers to have an effective online presence.

Research by Professor Julian Thomas, Director of the Institute for Social Research, has found more money is being spent online and only the smart retailers who are keeping up with e-commerce are growing just as fast.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

7 Big Mistakes for Businesses On Facebook7 Big Mistakes for Businesses On FacebookMaking the most of social media for a small business can seem challenging and nearly impossible and if you get the basics wrong it can be a complete waste of time.

So to help small businesses not only make a success of their Facebook page but also enjoy this vibrant and welcoming online community we thought some handy tips on how to avoid 7 very basic etiquette mistakes would make life a whole lot easier!

How Adaptability and Hard Work Creates a Small BusinessHow Adaptability and Hard Work Creates a Small BusinessFind out how a love of craft, a desire to control work hours and create a balance in life inspired a passionate mum to bring a business to life.

We caught up with Alison Bolakis of Mums Who Make to learn what inspires her and the business success tips she's learnt on her journey.

Career and Business ArticlesCareer and Business ArticlesHere you find the full collection of Career and Business articles to make the most of your work life.

Find out how to setup your own and grow your own prosperous business and how to advance in your career.

Search by Keyword

Search by Keyword

Follow SheInspires.com.au on facebook
Follow SheInspires.com.au on Twitter
Delicious
Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017