Indispensable Marketing Strategies
As an ambitious, entrepreneurial businessperson, you work hard. Naturally, you want the greatest possible reward for your effort. But your effort will lead to success only with shrewd business judgment and sound marketing strategies.
Effective marketing strategies can enable you to fend off your rivals, satisfy your customers, and increase your profits. By helping you formulate sound marketing strategies, this book can help you secure a profitable competitive advantage.
Read the first chapter of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Powerful Marketing Strategy Secrets for Profitable Small Business Management by Paul Francis Musgrave, and you'll enjoy an entertaining short story that introduces the basics of strategic marketing. As you continue reading, you'll learn the strategy secrets that propel businesses like yours to market leadership and exceptional profitability.
In writing this book, Paul Francis Musgrave has drawn on his decades of business experience, and an MBA earned at the renowned Rotman School of Management. Whether you are planning a new venture, or already operate your own small business, you can benefit from the many practical marketing strategies that he explains in plain English - with clarity, insight, and humor. Over 90 diagrams, illustrations, tables, and highlighted definitions of marketing terms help make this book easy to read and understand.
Small Business Marketing for Dummies, Second Edition
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
Small Business Marketing For Dummies, Second Edition by Barbara Findlay Schenck
is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more.
The New Rules of Marketing and PR
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott is an excellent book that looks at the basics of new millennial marketing; Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. The New Rules of Marketing and PR will certainly find use in the hands of any serious PR professional making the transition.
The Ultimate Small Business Marketing Toolkit
Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by Beth Goldstein gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.
Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones.
The Ultimate Guide to Electronic Marketing
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business: Low- Cost/High Return Tools and Techniques that Really Work by Tom Antion, gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
The Unofficial Guide to Marketing Your Small Business
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.
Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Mastering Online Marketing
"Much like The E-Myth, Mastering Online Marketing:12 Keys to Transform Your Websie into a Sales Powerhouse by Mitch Meyerson and Mary, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of The E-myth
"Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing
"Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet
“These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success
"Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of Book Yourself Solid
Web Analytics by Avinash Kaushik
In the pages of this book you will learn how to successfully draw in those eager women shoppers. Then, you will learn how to get them to buy, using today’s mouse-to-house expediency.
Consider this challenge from the author:
My experience as an Internet consultant was showing me that many online businesses approach the Internet thinking they have the right answers, when they don’t even know the right questions! Here are the questions you should be asking: "Who is spending the most money online?" And, "What will get this market to my Web site to buy from me?"
The answer to the first question is: "Women."
The answer to the second question is: Dickless Marketing: Smart Marketing to Women Online by Yvonne DiVita.
Chapter by chapter, DiVita shows how...and more importantly, WHY...some sites successfully market to women and other don’t. Chapter 9 is entirely devoted to analyzing six e-commerce sites using DiVita’s "Dick-e-meter" rating.
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31 Days to Millionaire Marketing Miracles
31 Days to Millionaire Marketing Miracles by by Tracy Repchuk and David Repchuk, is a breakthrough blueprint of the proven steps to creating your internet marketing business. It shows you what to do, when to do it, in the order it needs to be done so you build an internet marketing empire that is stable, predictable, and expandable. This is a proven step-by-step guide to Direct Internet Profits so you can profit from your passions and create a life you have always dreamed of. This is not the theory of making money, these are the practical steps you will apply.
Marketing to Women
In this lively 2nd edition of Marketing to Women: How to Increase Your Share of the World's Largest Market, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.
An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
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