How to Use the Internet by Bruce C. Brown

Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs.

Guerilla Marketing by Levinson, Meyerson, Scarborough

Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

The New Rules of Marketing and PR by David Meerman Scott

This excellent book looks at the basics of new millennial marketing; Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. The New Rules of Marketing and PR will certainly find use in the hands of any serious PR professional making the transition.

Online Marketing Success Stories by Rene V. Richards

Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today!

Mastering Online Marketing by Meyerson, Scarborough

Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Mitch Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet.

Internet Marketing by Lou Roberts

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal.

Web Marketing for Dummies by Jan Zimmerman

This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success.

Web Analytics by Avinash Kaushik

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.

Google AdSense For Dummies by Jerri L. Ledford

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product.

Google Blogger for Dummies by Susan Gunelius

Google Blogger for Dummies is written for the core Blogger user community - beginner bloggers. It starts with the basics of blogging describing what blogging is, the pros and cons of blogging, choosing a blog topic and so on. From there, it progresses in a linear fashion from the most basic topics to the more advanced subjects.