Inspirational books for your Small Business
If you have a small business this book list is perfect for you! Find everything you need to know about advertising for your small business, social media, marketing for small businesses, media relations, and blogging. These helpful books will give you just the information you need to keep up with your small business.
Make your small business a roaring success!
30 Things You Should Know About Media Relations
If you own a small, local company or run a community-based organization, 30 Things You Should Know About Media Relations: A Communications Survival Guide For Small Businesses, Non-Profits And Community Groups is the book for you. It's likely that you don't have a communications person let alone a PR department and there's no way that you can afford to pay a PR firm to help with media relations. If that's the case, this simple, easy to follow book will help you!
Building Buzz to Beat the Big Boys
By putting the information in Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses to use, small retail stores and service providers can beat back Big Chain competition and prosper.
How to Say It: Marketing with New Media
How to Say It: Marketing with New Media - A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
David vs. Goliath: Guerilla Media Buying for Small Business
Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business. No matter what your familiarity with the subject, David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win provides a comprehensive study presented in simple layman's terms into how small business owners can increase their Share of Market by increasing their "Share of Voice" (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.
The Unfair Advantage: Small Business Advertising Manual
This advertising manual teaches you how to use any media to create powerful ads, that will drive eager buyers through your doors. An estimated 98% of all small business print ads don't generate enough sales volume to pay for the ad. It means that 98% of advertisers never make a profit on their ads, and 2% of the advertisers almost always do. The reasons are inside this book.
The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.
Marketing in the New Media
Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Using new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way.
Blogwild! A Guide for Small Business Blogging
Go Blogwild with veteran blogger and blog consultant Andy Wibbels and learn how to use blogs to improve your business and your bottom line. By harnessing the power of the Internet's most explosive marketing tool you can create buzz for your products and services, enrich your clients' understanding of your business and much more.
Don't be intimidated. Go blogwild.
Managing Online Forums
Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O'Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums with Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards.
The New Rules of Marketing and PR
The Internet has profoundly changed theway people communicate and interact witheach other. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches.
Inspire your Small Business!