When I met Wendy I instantly knew this was an entrepreneur after my own heart, she is dynamic, passionate, bubbly and direct. Wendy has used her natural intelligence and drive to succeed in both her careers, the first in the corporate world or marketing and the second the one she created for herself in the independent business world.
With the ability to learn and determination to create the life she wanted, Wendy made the transition from corporate executive to fashion stylist in just three years. It goes to show that we are all the captains of our own destinies, we can all search for what we want, set the destination and create our own path for getting there.
Wendy didn't stop with just creating an immensely successful fashion styling business, she is also powering along with a service to help consultants take their businesses from a model around billable hours to a business set to selling to many.
Find out what inspires Wendy and how she is bringing this all together.
What inspires you?
My soul gets fed from a number of different places and people so it’s hard to name just one. I think the more important thing is what you DO with the inspiration.
We meet and hear from successful, inspiring people all the time. But it’s the ones that inspire us to take action, to do something for ourselves or others – that’s the inspiration that matters and for me that comes from anyone and anywhere.
You successfully made the transition from the corporate world to the business owner world, did you do it progressively or in one leap of faith and what did you learn about yourself?
My first business was as a personal stylist. I initially started on the weekends, then I dropped my day job to part-time and then gave it up entirely.
Knowing when to leave your day job is a balancing act because until you make the leap of faith you won’t know what you’re fully capable of. But at the same time, you don't want to give up your job too early. You want to have spent enough time laying the groundwork so your business has the best chance at success.
For me, starting my business on the weekends and doing the hard yards meant that I was sure when I went full-time in my biz that a solid foundation (it didn’t make it any less scary though!).
What do you love about having your own businesses?
The freedom. And this is a tricky thing because I'm someone who enjoys and loves my work, so I sometimes find it hard to take the time out and “break free” of my business. I’m a notoriously hard worker and always on my laptop. BUT it’s all on my terms. I work because I choose to – not because I have been asked to.
That’s a freedom that I relish and allows me to truly enjoy myself even when I’m “working”.
You are offering an enhanced way to support your existing clients with a new online site called the GrowthClub.net, how do you want it to help you clients?
The Growth Club is a new space that I’ve created to connect with my community and for them to access the best programs and events that I have to offer.
I have a lot on the go at any one time --- from short audio programs on how to get more clients to say yes to working with you, to one-day workshops on how to speak more confidently in public, all the way to a comprehensive 10-week business building program.
I needed a space that made it easy for everyone to just go, browse, buy and learn. Everything’s in the one place and that’s the biggest benefit.
When you’re creating a new digital portal there are always unexpected challenges along the way, how have you worked around them so you can keep on track?
The first is to be really clear about what it’s meant to do. This goes back to usability.
We had so many different ways of building The Growth Club. And some of the things I REALLY wanted to do just wasn’t possible given technology & budget constraints. So when I had those glitches I kept going back to the user, and selecting the option that was easiest (and the most logical) for the user.
The second, is to know when to stop tinkering and launch.
Is The Growth Club perfect? No, but it probably never will be (to me anyway) because I am always looking to improve. But if you keep waiting for something to be exactly perfect, you'll never launch.
I’ve learnt a long time ago that getting something out there that is 80% good enough is better than waiting to be 100% perfect and having nothing out there at all.
What are your top 5 tips for business owners to monetize their expertise?
I love this topic because I’m super passionate about helping service-based businesses leverage and turn their knowledge in to “products” that they can sell with less time and effort (and therefore get their lives back).
1. If you’re a service-based biz currently selling hourly rate services, ask yourself if there are ways to leverage your expertise and sell 1-to-many instead of selling 1-to-1 in an hourly rate format.
2. Then think about your audience. What problem can you solve for them by creating a product from your knowledge?
3. What are you saying or doing in your business all the time? That consistency is a clue that there’s a product to be created out of the service / advice you’re always giving.
4. Selling 1-to-many doesn’t need to mean a big, digital or online program. It could be as simple as a group workshop or a paid webinar.
5. Don’t forget that leveraged doesn't mean no personality. A lot of entrepreneurs create virtual programs that do a great job of leveraging your time but we have zero face time with you – which makes it hard to create a connection with your audience.