How to Make the Most of the Pandora Jewellery Success
Getting Engagement and Wedding Band Rings from trusted local jewellersWith the success of Pandora jewellery many jewellery small businesses are thanking the heavens for their marvelous marketing. For many small business owners it is a timely lesson in value of marketing and have eyes wide open for new opportunities.

At the recent JAA expo in Sydney Tim Shaw gave some great advice for jewellery shop owners on how to make the most of their marketing and selling efforts. So to learn more about what Tim recommended check out the handy tips:

1. Make sure you have the well marketed brands in store so you can sell more of them and take advantage of their marketing budget and efforts.

2. Tell the story of the jewellery - both the branded jewellery as well as the individually crafted pieces and everything in between. Generation X and Y value the stories of their purchases.

3. Share the news of Award Winning - whether that be the branded jewellery or your individual business or designer, tell your customers, local paper, website visitors about winning awards. People love being associated with success and it gives you great advertorial copy.

4. Potential customers are doing more and more research online and buy in stores with a local professional that has been recommended to them so provide the information online and work on building lasting relationships with customers as their referrals remain as valuable as platinum.

5. Make great use of testimonials as this is a great type of referral as well and can work online 24/7 for you, be used as newsletter content and as advertorials too.

6. Generation X and Y are working longer and making more money before they get married so have more to spend on their wedding so can invest more in the wedding jewellery. They also highly value personal relationships, recommendations and doing their homework first so meet their needs and you'll have the chance to make them long term customers as well as their referrals.

Handmade porcelain bird necklaces and brooches by Creatively Belle

7. Link in with other businesses such as a popular local clothing store, joint promotions with websites, community groups and events.

8. Work with a business coach to take time to step away from the business to see more opportunities and areas for improvement more clearly.

9. Have new designs regularly in stock to show regular customers something new, to show your excitement about and create the reputation for being fresh, innovative and creative. This also lets you test new designs to see what customers are interested in - the new and the long time loved.

10. Add values to individual sales by offering ideas or asking permission to show something new that you're excited about. When the bride is in looking at rings suggest that a lovely surprise present for the groom would be a watch with their names and the date of the wedding engraved on the back - he'll never forget the anniversary then! When a mother and daughter are in to buy a Pandora bead for the daughter ask if you can show a stunning new piece that would appeal to the mum. Sow seeds of ideas so they have a chance to germinate.

11. Be sure to Welcome and Thank customers whether they are window shopping or spending because creating a warm environment where they feel valued is crucial for repeat sales and referrals.

12. Have limited edition pieces so they are only available for a limited time, creating the imperative to shop now as well as offering something special and different.

While Pandora jewellery brings customers into your store it's also your opportunity to create long term relationships with customers across all the generations. Pandora is re-creating the concept of collecting jewellery to reflect the different facets of yourself. This is possibly where the greatest legacy of Pandora will be.

The Pandora phenomenon won't last forever but a long term customer will see you through your business for decades to come. Look after them and they will look after you.

Share

Share

Read more career and business articles...

Read more career and business articles...

12 Top Up Selling Tips from Tim Shaw12 Top Up Selling Tips from Tim ShawWant sales growth and freshen up your sales strategy and get some free small business help?

Check out these great retail sales tips by the guru himself, Tim Shaw.

Learning from the Best with Tim Shaw on SalesLearning from the Best with Tim Shaw on SalesFor Tim Shaw the secret of being a top sales executive is all about creating that special relationship with the customer.

Find out here how it's done with these gems of ideas.

7 Practical and Helpful Tips on Making Your Lucky Break into Your Industry7 Practical and Helpful Tips on Making Your Lucky Break into Your IndustryWith the change up in the economy breaking in is harder now than it has been for years. It's even more crucial to gain experience in your chosen field as Liz Bown finds out.

Getting work experience or an internship that gives you opportunity for hands on working knowledge opens doors both at university as well as out in the workforce.

Getting into Online Shopping in A Big WayGetting into Online Shopping in A Big WayIt's becoming increasingly important for retailers to have an effective online presence.

Research by Professor Julian Thomas, Director of the Institute for Social Research, has found more money is being spent online and only the smart retailers who are keeping up with e-commerce are growing just as fast.

7 Top Tips for Getting Through Your First Year at Uni7 Top Tips for Getting Through Your First Year at UniHaving survived her first year of university Liz Bowen shares with us her top 7 lessons learnt tips, from parties to lectures, professors to cafeteria food.

It's not just about figuring out how to be organised enough to get to class, finish assignments in time and fitting in work and a social life while starting your first home. There's a whole lot more to it.

Tips for Student Interns Working AbroadTips for Student Interns Working AbroadSo you think international internships are the go and you've decided a student internship is the adventure you want to get a broader experience to put you ahead of the pack at home!

Here we have a heap of great tips to help you get started so you can make the most of the intern opportunities offered by international internship programs.

Travel and Work All In One with an International InternshipTravel and Work All In One with an International InternshipIf you have been dieing to travel why not consider doing an international internship? There are tons on internship opportunities and internship programs that will find the internship you are looking for.

Get work experience while exploring a brand new place. This is a great way to build your student work experience and have fun traveling abroad at the same time!

A Memorable Internship OverseasA Memorable Internship OverseasFor the last 3 months we've had working with us a talented and sassy intern all the way from the USA. For us, it's been a delight having Taylor on board, so we thought we'd get the girl herself to share her story of inspiration and wonder.

Read on to find out what it's like to take a flying leap into the unknown and land on your feet.

10 Reasons Why A Mentor Or Business Coach Is So Good10 Reasons Why A Mentor Or Business Coach Is So GoodBusiness owners and professionals seek out mentors and coaches when they're determined to succeed, when they realise the difference between mediocrity and real success comes down to their determination to bring the best team together around them, including a coach, a business coach.

Business coaches and mentors are great investments in you and your business and we have 10 top reasons for why you would benefit from joining forces with your very own coach.

The Secret of Having the Life You've Always WantedThe Secret of Having the Life You've Always WantedIf work has suddenly seemed unbearable and life isn't what you thought it was going to be you're probably in your 30's and looking for a way out.

This is a great time to explore what's important to you and how you want to be living your life. Who knows, you just might end up healthy, wealthy and wise as well as deeply happy. Come explore with us to see what's possible.

Search by Keyword

Search by Keyword

Follow SheInspires.com.au on facebook
Follow SheInspires.com.au on Twitter
Delicious
Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017