1. Know your customer - connect with your customer and read them so you can offer them the best product for their needs.

2. Learn about your market demographics so you can position your offers, your business so it solves problems, meets needs.

3. Understand what motivates your customer so you know what they respond to like a good value proposition, brands, tell the story of what you're selling

4. Nurture your customer relationships for a long term relationship that gives you repeat sales and referrals.

5. Educate your customer about your industry, products, components and tell the story in the process to build trust and credibility.

6. Leverage the brand - take advantage of the marketing and customer education already done by others with brands.

7. Welcome your customer - make prospective and repeat customers feel welcomed and wanted with a warm smile and saying 'Welcome'

8. Become part of the family - invite customers to become part of the business family by building a lasting relationship with them.

9. Communicate with customers - make use of the internet with an email newsletter, online articles and a blog as well as taking the advantage of the value of doing something different like writing a hand penned note to say thank you for a significant sale.

10. Make sure your online presence is an effective tool for communicating your key marketing messages as well as educating customers and building relationships.

11. Think global and act local by learning from successful global initiatives and making them work locally for your business.

12. Link in with other businesses to leverage marketing efforts and opportunities, customers and ideas.

So review your sales strategy and make sure you're covering off this check list and enjoy the healthy sales growth.

For a discussion of Tim Shaw's advice click here.

Advice for jewellery stores that we all can learn from with Tim Shaw.

Click here to share the story of your business here on SheInspires as part of your marketing strategy.