Creating a Successful Consulting Business Tips

Practical tips for consultants to grow their profitable businesses

Building a successful consulting firm is not easy, it takes determination and consistency. While many consultants hope that enough business will be generated via word of mouth marekting from ideal clients to other ideal clients reality is there are slow and busy times to the year and balancing out income can be tricky.

That's when consistent marketing that fits with your values and business style can make all the difference, attracting more of those treasured ideal clients and building lasting relationships.

The key to this type of marketing is being able to demonstrate your expertise and the value you can bring to your clients, whether you're a business consultant, life coach, IT consultant, trainer, relationship coach or a consultant bringing together a unique range of skills to enhance the lives and businesses of others.

With the range of digital marketing opportunities available to business owners today it is vital to have a consistent message, brand and approach online so your existing and potential clients know who you are and what your expertise is.

I've found the best approach is to focus on a consistent content marketing approach across the entire spectrum so to help you make your digital marketing efforts bring in profitable results so I thought I'd share some of my lessons learnt with you with these tips.

56 Content Marketing Tips for Consultants

{tags: ideal clients, billable time, content marketing plan, content calendar, social media calendar, outsourcing, checklists}

Here are my content marketing tips to get you started:

Tip 1: Treat your business like a client and look after it. 

Tip 2: Plan your actions with clear instructions for yourself.

Tip 3: Clearly define for yourself who your ideal clients are so you can focus on creating services and content specifically to appeal to them.

Make your content marketing work for your business
Tip 4: Maximising your billable time is crucial so systemise your own marketing efforts with smart tools and practices.

Tip 5: Outsource the administrative activities around marketing and running your business to virtual assistants that are the right fit for you.

Tip 6: Have a mixture of live and scheduled social media content so you have the best of both world - regular activity and two discussions.

Tip 7: Give yourself time to plan your content marketing strategy.

Tip 8: Don't bother reinventing the wheel with your strategy; use a system, a framework that supports your planning efforts and gives you a tailored strategy with an action plan.

Tip 9: Find out what your ideal client wants to know and craft your content strategy around them.

Tip 10: Make use of planning diaries so you out can achieve your content marketing goals.

Tip 11: Content calendars let you plan out your blog stories so you always know what to work on and when to publish.

Tip 12: Social media calendars are powerful tools that let you plan out what you will post, when and where for your different audiences.

Tip 13: Measuring your results will let you know what is working, what is a waste of time and what to focus on.

Tip 14: Use checklists so you cover all the bases. Ticking things off a check list is not only satisfying but also means you are making sure everything is getting done.

1 - 2 - 3 - 4 > More tips to help consultants to master content marketing

Catgory: Consulting agency tips, business consultants, business coaches, consultants marketing, life coaches skills, sales coaches marketing, content marketing strategy, social media skills



How to Use Twitter for Business

How to Use Twitter for Business

Twitter Tips for Small BusinessTwitter Tips for Small BusinessSocial media websites like Twitter are great marketing channels for business. So to help you make Twitter work for your blog and business we're bringing together for you a series of how to stories with practical advice.

Create your own Twitter success and join us online!
How to Use Twitter for BusinessHow to Use Twitter for BusinessWant to know how to use Twitter and to setup a Twitter account? Get started with these 10 practical tips for launching your business Twitter profile.

7 Tips for the Structure of Your Tweets7 Tips for the Structure of Your TweetsAs part of our series on Twitter basics the structure of your tweets can make all the difference when you're figuring out how to use Twitter for your business.

So we thought 7 vital tips for structuring your tweets so they include Twitter hashtags and links to your blog would make life easier for you.

5 Tips for Scheduling Your Tweets5 Tips for Scheduling Your Tweets
Twitter is all about sharing and connecting so it's perfectly fine for you to schedule sharing content posts using any one of a range of tools like Hootsuite and Tweetdeck. 

Twitter is ideal for sharing your blog posts and bringing traffic to your business blog. So to help you get started here are 5 tips for scheduling your Tweets.

9 Tips for How to Get Twitter Followers9 Tips for How to Get Twitter Followers
For many of us once we get onto the social media websites we get all caught up with how many followers we have. But as with just about everything in life it's the quality of followers that matters rather than the quantity of followers.

So if you want to gain Twitter followers that matter for your business then having a strategy to get more of the right followers will make all of the difference. Here's how!

20 Top Tips for Twitter20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.

So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

15 Tips from Top Social Media Influencers15 Tips from Top Social Media Influencers
Why bother reinventing the wheel when you can learn from the most impressive influencers in your field?

So we are bringing together lessons learnt, golden tips and great ideas from the most influencial bloggers in social media to make your life easier.

Social Media Seminars for Business

Social Media Seminars for Business

Want to grow your business with smart social media marketing strategies? Learn how at the She Inspires Social Media Seminars:

Social Media Seminars

Social Media Seminars

Social Media Events for Small BusinessSocial Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
Small Business Social Media Seminar Email NewsletterSmall Business Social Media Seminar Email Newsletter
Want to keep up with all that's happening with the She Inspires Small Business social media seminar series?

Join the seminar email newsletter and receive 25% off tickets!
Social Media Seminar PresentersSocial Media Seminar Presenters
The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
Search by Keyword

Search by Keyword

Follow on facebook
Follow on Twitter
Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017