Tips for Creating a Successful Consulting Business

56 Content Marketing Tips for Consultants Continues....

{tags: SEO, keyword phrases, ideal clients, curated content, blog content, checklists, templates, ever green content}

Practical tips for consultants to grow their profitable businesses

Tip 43:  Don't keyword stuff your stories, it's a waste of time and gets you really bad results. 

Tip 44: You can write stories around your keyword phrases that you want to be found on via organise searches.

Tip 45: Get out there and take your own photos for your stories, then you don't need to worry about copywriter you showcase your own eye and it is a fun way to think around a story.

Tip 46: Be sure to ask your clients what sort of stories they want to read. Then you can create content specifically for their needs and demonstrate your value and expertise.

Tip 47: Find out which online sources your ideal clients go to for information, inspiration and skills and share those stories as part of your social media constant sharing plan. This makes for ideal content that gets shared.

Tip 48: Better still, reference the story, link to it and share your own thoughts around it, what you think is good and what could be improved - remember to be constructive and positive. This is called curating content.

Make your content marketing work for your business
Tip 49: Decide on the balance between ever green and news stories for your content plan. Ever green stories can be shared via your social media plan for a long time while news stories have a very limited shelf life - just think of the churn rate of news stories these days.

Tip 50: Industry news stories published on your ideal clients' favourite websites can make perfect curated content and show that you're active with what's happening in the industry.

Tip 51: Remember it's what you achieve over a year that matters, not having everything done in just a matter of days.

Tip 52: Consistency with content is important for blogs and is rewarded by Google.

Tip 53: Make time to scope out stories and to write. If this means going away for a few days to be away from everything then prioritise this time and make it happen.

Tip 54: Use a blog template that includes a mini checklist for your stories to make life easier.

Tip 55: If you are not comfortable writing then use a blog writer to develop your content. We all have our own talents and it works a lot better for our businesses when we focus on our strengths and get help with everything else.

Tip 56: Websites and blogs will never be perfect. The sooner you accept this reality the sooner you will be able to keep moving with the content marketing strategy and achieve your goals.

Making It Possible

I hope these tips have you inspired - to both recognise the vast range of abilities you already possess and to keep developing the skills you need to make your business the success you know it can be.

The secret is in constant learning and doing. Learning from others how to make possible what you dreams are all about. Doing what's needed to make those dreams real.

1 - 2 - 3 - 4  Share your tips with us on Facebook and Twitter!

Catgory: Consulting tips, website tips, blog content tips, marketing experts, business consultants, business coaches, content marketing plan, social media strategy



How to Use Twitter for Business

How to Use Twitter for Business

Twitter Tips for Small BusinessTwitter Tips for Small BusinessSocial media websites like Twitter are great marketing channels for business. So to help you make Twitter work for your blog and business we're bringing together for you a series of how to stories with practical advice.

Create your own Twitter success and join us online!
How to Use Twitter for BusinessHow to Use Twitter for BusinessWant to know how to use Twitter and to setup a Twitter account? Get started with these 10 practical tips for launching your business Twitter profile.

7 Tips for the Structure of Your Tweets7 Tips for the Structure of Your TweetsAs part of our series on Twitter basics the structure of your tweets can make all the difference when you're figuring out how to use Twitter for your business.

So we thought 7 vital tips for structuring your tweets so they include Twitter hashtags and links to your blog would make life easier for you.

5 Tips for Scheduling Your Tweets5 Tips for Scheduling Your Tweets
Twitter is all about sharing and connecting so it's perfectly fine for you to schedule sharing content posts using any one of a range of tools like Hootsuite and Tweetdeck. 

Twitter is ideal for sharing your blog posts and bringing traffic to your business blog. So to help you get started here are 5 tips for scheduling your Tweets.

9 Tips for How to Get Twitter Followers9 Tips for How to Get Twitter Followers
For many of us once we get onto the social media websites we get all caught up with how many followers we have. But as with just about everything in life it's the quality of followers that matters rather than the quantity of followers.

So if you want to gain Twitter followers that matter for your business then having a strategy to get more of the right followers will make all of the difference. Here's how!

20 Top Tips for Twitter20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.

So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

15 Tips from Top Social Media Influencers15 Tips from Top Social Media Influencers
Why bother reinventing the wheel when you can learn from the most impressive influencers in your field?

So we are bringing together lessons learnt, golden tips and great ideas from the most influencial bloggers in social media to make your life easier.

Social Media Seminars for Business

Social Media Seminars for Business

Want to grow your business with smart social media marketing strategies? Learn how at the She Inspires Social Media Seminars:

Social Media Seminars

Social Media Seminars

Social Media Events for Small BusinessSocial Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
Small Business Social Media Seminar Email NewsletterSmall Business Social Media Seminar Email Newsletter
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Join the seminar email newsletter and receive 25% off tickets!
Social Media Seminar PresentersSocial Media Seminar Presenters
The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
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