Tips for Creating a Successful Consulting Business

56 Content Marketing Tips for Consultants Continues....

{tags: SEO, keyword phrases, ideal clients, curated content, blog content, checklists, templates, ever green content}

Practical tips for consultants to grow their profitable businesses

Tip 43:  Don't keyword stuff your stories, it's a waste of time and gets you really bad results. 

Tip 44: You can write stories around your keyword phrases that you want to be found on via organise searches.

Tip 45: Get out there and take your own photos for your stories, then you don't need to worry about copywriter you showcase your own eye and it is a fun way to think around a story.

Tip 46: Be sure to ask your clients what sort of stories they want to read. Then you can create content specifically for their needs and demonstrate your value and expertise.

Tip 47: Find out which online sources your ideal clients go to for information, inspiration and skills and share those stories as part of your social media constant sharing plan. This makes for ideal content that gets shared.

Tip 48: Better still, reference the story, link to it and share your own thoughts around it, what you think is good and what could be improved - remember to be constructive and positive. This is called curating content.

Make your content marketing work for your business
Tip 49: Decide on the balance between ever green and news stories for your content plan. Ever green stories can be shared via your social media plan for a long time while news stories have a very limited shelf life - just think of the churn rate of news stories these days.

Tip 50: Industry news stories published on your ideal clients' favourite websites can make perfect curated content and show that you're active with what's happening in the industry.

Tip 51: Remember it's what you achieve over a year that matters, not having everything done in just a matter of days.

Tip 52: Consistency with content is important for blogs and is rewarded by Google.

Tip 53: Make time to scope out stories and to write. If this means going away for a few days to be away from everything then prioritise this time and make it happen.

Tip 54: Use a blog template that includes a mini checklist for your stories to make life easier.

Tip 55: If you are not comfortable writing then use a blog writer to develop your content. We all have our own talents and it works a lot better for our businesses when we focus on our strengths and get help with everything else.

Tip 56: Websites and blogs will never be perfect. The sooner you accept this reality the sooner you will be able to keep moving with the content marketing strategy and achieve your goals.

Making It Possible

I hope these tips have you inspired - to both recognise the vast range of abilities you already possess and to keep developing the skills you need to make your business the success you know it can be.

The secret is in constant learning and doing. Learning from others how to make possible what you dreams are all about. Doing what's needed to make those dreams real.

1 - 2 - 3 - 4  Share your tips with us on Facebook and Twitter!


Catgory: Consulting tips, website tips, blog content tips, marketing experts, business consultants, business coaches, content marketing plan, social media strategy

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Want to grow your business with smart social media marketing strategies? Learn how at the She Inspires Social Media Seminars:

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