We caught up with Phoebe Greenacre to find out what life is like as a digital media marketing specialist and who inspires her.
Who do you find an inspiration in life?
Anyone that has chosen to steer away from conventional job and follow your dreams and passions by starting your own business.
AND anyone that has been able to create a passive income stream.
If I could personify the above, Tim Ferris of the Four Hour Work week would be a good choice.
Where have been the most interesting places you’ve explored?
Climbing Machu Picchu in Peru. When you are connected 24 hours a day to social media, emails and the internet, being in a place where you have no connection to anything really lets you dive deep into your soul (even if you wanted to or not). After 4 days of total soul searching, paired with the energy that the Peruvian jungle emanates, climbing Machu Picchu was one of the most spiritual and inspiring journeys I've ever embarked on.
How do you challenge yourself with your work?
I always look for things that aren't necessarily broken but could be better. Running other peoples websites and social media channels, this isn't always well received when you keep coming up with new ideas or optimisations.
Did you always know what you wanted to do or has your career path evolved more organically?
When I was little, I use to say I wanted to wear a "power suit" and be a very powerful business woman. When I got my first job (in a boutique Finance firm) where I could where a so called "power suit" I realised that it wasn't all I had cracked up to be and left after one year.
I then moved into cosmetics where I thought I would help take over the world one lipstick at a time. At the cosmetics company, I started as the Executive Assistant to the MD/CEO then moved to the International Markets Manager and then finally to the Digital & Social Media specialist.
I think my status as an "early adopter" in the myspace days I was pegged early on as a Social Media addict and evangelist. My passion for Social Media has driven my roles moving forward and has organically grown into where I am today (however in the last couple of years I have inadvertently directed my career progression).
What is your definition of digital media – is it more that just the social media platforms like Twitter and Facebook?
Digital Media way surpasses platforms like Twitter and Facebook. Digital Media encapsulates any digital touch point where a customer comes in contact with you brand or business. This is not limited to display advertising, an email campaign, a Facebook image post of a new product, a customer review on your website or a negative tweet from a customer about your product.
What do you love about digital media?
Connections and measurement. Digital media makes connections between brand and customer, customer and customer, business and business. These connections are often unplanned and happen organically but are invaluable connections you would not have made if these platforms and forums existed online.
The second reason why I love digital media is measurement. I love the power of tracking how many people have clicked on an ad, how many people have seen a post, how many people used the Facebook code to purchase online, how many people came from my Facebook page to my website and converted online. At the end of the day, if you can go to your boss with hard core data that social media and digital ads are bringing you customers, the conversation for getting more investment or resources is very easy.
Who are your most influential social media leaders?
Laurel Papworth- Silk Charm
Pete Cashmore- Mashable
What are your top 5 tips for getting a business on social media effectively?
- Post Consistently
- Have a content plan for each channel
- Know your target audience and put them first when creating content
- Engage, Interact and Respond
- Don't delete posts
What to learn more from Phoebe? Get along to her seminar on How to Turn Fans into Customers
at the She Inspires Business Centre.