How to Organise Business Events
Business events for business owners who want to grow their businessesThe She Inspires Business Centre is a city event venue with more than just one point of difference - we're not only affordable for small business events but we also help promote your event through our social media websites, email newsletter and events calendar but we also have great free online business resources for you.

We easily understand how busy small business owners are and how much easier it is to get things done when you have the right tools. To help organising an event at the She Inspires Business to run smoothly we have developed an event planning template and an evening plan checklist for your small business events.

While an events company will help with organising an event, events management, potentially provide an event coordinator but if you are a small business owner running your own events you will find the She Inspires Event Planning Checklist and the She Inspires Event Planning Template very practical tools.

So what is event planning all about?

Event planning, especially for a business event, is all about making sure the event itself runs smoothly and achieves the business goals and objectives you are after. More effort goes into the planning of an event than many realise and it is a lot easier when you have a checklist to work from so all the bases are covered.

Event production - the running of the event itself - is a lot more simple with effective planning and preparation. When you're running regular events the whole process becomes known and you learn from each event. Your event management plan will evolve with your event calendar as you learn exactly what works for your attendees and what they value.

Event Planning Guide Made Easy

5 Key event planning activities:

  1. defining your business event
  2. identifying your business objectives
  3. planning your event
  4. running a smooth event
  5. following up after your event

Event Planning Checklist

The event planning checklist lets makes event planning a great deal easier by pulling together the high level issues so you know what your objectives are and can easily communicate them with your event team.

The event planning checklist covers:

  • event details such as name, description, date and time
  • event location
  • event coordinator
  • tickets and booking details
  • target audience and message
  • objectives
  • risk assessment
  • evaluation and checklist

Use the event plan checklist to clearly define the purpose of the event and capture the key details.

Click here for your event planning checklist.

Getting organised with an Event Planning Template

Event planning and management made easy with the She Inspires Event Planning Template as it is designed to let you assign tasks, set dates and specify key actions to make event planning for your business event run smoothly.

Click to find out more about the small business events run by She InspiresThe event plan template covers:

  • event budget
  • catering
  • event invitations
  • presenters
  • event marketing and advertising
  • website updates
  • online promotion of your event
  • event SEO
  • social media promotion of your event
  • signage
  • running sheets
  • value add for guests
  • photographer
  • audio/visual requirements
  • podcasting and webinars
  • staffing
  • facilities
  • security
  • on the day
  • registration
  • after the event
  • follow ups
  • review

Click here for your She Inspires Event Planning Template.

A Word version of this template and the checklist is available in the She Inspires Business Centre dropbox with access via email provided when you book your event.

More event planning templates

While we have designed the She Inspires Events Planning Template to be a very practical tool to help you organise and plan your event there are a range of event plan templates available online. Here are a few:

Google Docs Event Planning Checklists and Templates

Event planning templates and resources by Special Events at University of California

Conference and Event Planning

Event planning ideas

Organising an event or a series of events around a theme can help your attendees know what to expect. For example, the She Inspires Social Media Seminars are business events designed to not only provide information and education to business owners but also to help connect like minded entrepreneurs. The theme around these events is focused on connections and learning in a relaxed and inspiring environment. Catering is done in house and even includes home cooked brownies. There's the feminine touch to the events that both women and men enjoy - it's a point of difference.

Your event theme can be reflected in your catering - whether you bring in external caters or do it yourself. With the She Inspires seminars we have a wine sponsor and provide the non-alcholic drinks ourselves, always making sure there is chilled water also available, particularly when people first arrive.

The event goodie bags can carry through the event theme and are a great way to support and thank you sponsors and related businesses. Make sure the goodie bags are appealing to your attendees with vouchers, products and offers. Putting business cards by themselves in a goodie bag simply doesn't work. Share tips on a flyer that has your business details and call to action so value is being offered and you are demonstrating your expertise.

More event planning tools

While we have designed the She Inspires Events Planning Template to be a very practical tool to help you organise and plan your event there are a range of event plan templates available online. Here

Tips on Using Eventbrite

List of event listing websites to promote your business event

What have you found useful?

We'd love to add more useful tips and tools for you so if you have more sites and tips to add do please share them with us on Facebook and Twitter - whichever suits you best.

From experience we know links change online much more frequently than you'd like or expect, so if you find a broken link then do please kindly tell us.



Great connections at the She Inspires Small Business Ideas Exchange Centre

Want to know more about the Small Business Events Venue?

A key feature of the centre is its affordability for hosting business events for small business - so if you want to launch a product or service, have a networking event, workshop or seminar there'll be a very affordable price for you.

We can cater for workshops for 20 attendees, networking events for up to 100 attendees and seminars up to 60 attendees, seven days per week. Interested? Call me for more information and bookings.

Free eBook

Click here to order your free business ebook from She InspiresDon't miss out, order your free business eBook today and learn from the talented business experts involved in the She Inspires Small Business Ideas Exchange Centre.

Click here to order your's now.

Types of Events

We're hosting a range of events to best suit your needs, including:

Types of Events

  • Seminars and workshops
  • Networking Events
  • Webinars
  • Art exhibitions
  • Artisans in residence
  • Launches

Event Topics

  • Retail merchandising
  • Business incubator sessions
  • Creative business owner skills
  • Women in business
  • Business strategy and planning
  • Marketing strategy and planning

Types of Business Owners to Benefit

  • Service business owners
  • Creative business owners
  • Retailers
  • Cottage industry creators
  • Consultants
  • Designers and artisans
  • Mumpreneurs
  • Emerging artists
More about the Small Business Social Media Seminar Series

More about the Small Business Social Media Seminar Series

Get Your She Inspires Small Business Centre eBookGet Your She Inspires Small Business Centre eBook
Order your copy here of the She Inspires Small Business Ideas Exchange Centre eBook: Your Business Health Check
Grow your business with these practical and helpful tips.
Social Media Seminar PodcastsSocial Media Seminar PodcastsWant to catch up on the She Inspires seminars? We're making it easy for you with the podcasts.

Get your podcasts here!
Small Business Social Media Seminar Email NewsletterSmall Business Social Media Seminar Email Newsletter
Want to keep up with all that's happening with the She Inspires Small Business social media seminar series?

Join the seminar email newsletter and receive 25% off tickets!
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
Social Media Seminar PresentersSocial Media Seminar Presenters
The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Social Media Seminar SponsorsSocial Media Seminar Sponsors
The She Inspires Social Media Seminar Series is only possible with the generous support of a host of sponsors who are walking the talk of supporting small business and industry so we can flourish in our local communities.

Find out what's involved and who is valuing education, non profits, creativity, entrepreneurs and associations.
Small Business Social Media Seminar FAQSmall Business Social Media Seminar FAQGot some questions about the social media seminar series?

Get your answers with the FAQ!
Social Media Tips

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While Facebook changes up constantly the core idea of keeping it social for everyone has lead to a smart, innovative marketing solution where friends and followers are rewarded for sharing your message - your promotion. Find out more with Social Loot how to make this happen for your business.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

20 Top Tips for Twitter20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.

So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.

7 Big Mistakes for Businesses On Facebook7 Big Mistakes for Businesses On FacebookMaking the most of social media for a small business can seem challenging and nearly impossible and if you get the basics wrong it can be a complete waste of time.

So to help small businesses not only make a success of their Facebook page but also enjoy this vibrant and welcoming online community we thought some handy tips on how to avoid 7 very basic etiquette mistakes would make life a whole lot easier!

5 Tips for Social Media Success5 Tips for Social Media SuccessWhen Angela Vithoulkas of VIVO Cafe in the heart of Sydney suddenly lost 2,000 customers in the GFC in just a few days she knew that if her business was going to survive then she had to find a cost effective way to attract at least another 2,000 new customers.

Find out how Angela grew her business and now has international customers book tables for when they're in town with 5 top tips for making social media work for your small business.

Social Media Tips for Small BusinessSocial Media Tips for Small BusinessWith the continuing growing influence and power of social media we thought it would be a great resource to bring together a series of top tips, stories and interviews about social media so you can grow your small business!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses and useful social media how to articles.

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