How to Successfully Build Your Business
Expert Q & A Series: What's your most successful business building method? with She InspiresAs part of our Expert Q & A series we asked an fascinating group of dynamic business owners "What's your most successful business building method?" The results are inspiring and practical.

Learning from business owners with year of experience can make the difference between success or failure for not just startup businesses.

Each business owner is given the opportunity to share a core lesson they have learnt about the essence of business building and what it takes to succeed. 

Be sure to share with us on Facebook and Twitter your ideas on what it takes to successfully build a business.

Successful Business Building Ideas

Find out what is making the difference for savvy business owners and connect with them online.

She Inspires Expert Q & A Series Tip Audience

The most critical element of a successful business is knowing your audience. Not just their role in business, but a deep understanding of who they are. What do they read? Where do they hang out with friends? What drives them?

Sarah Morton of Sarah Marie Communications

Once I created a detailed mental picture of my ideal client, it made it much easier to determine where my marketing efforts should be focused. 

I was able to engage my audience more deeply and accept or decline opportunities, events, meetings and projects accordingly.

This has set me apart from my competitors and helped me attract the kind of clients I’m passionate about working with.

Sarah Morton of Sarah Marie Communications

Sarah is a marketing copywriter who helps brands tell their stories through powerful content, including websites, social media, blogs, newsletters, e-books, articles and advertising. 

Over the past 12 years, she has helped businesses of all sizes grow their brand with SEO copywriting and content marketing across the tourism, non-profit, healthcare, B2B and consumer lifestyle industries.

Connect with Sarah online and on LinkedIn, Facebook, Twitter and Google+.

She Inspires Expert Q & A Series Tip

Numbers

There are 2 key Success Factors:

Ingrid Thompson of Health Numbers

First, Numbers tell your story.

  1. Calculate your break even point; the total amount that covers all the basic expenses and costs.
  2. Select a couple of Key Accountability Numbers (KANs) to track
  3. Right from the early days set up a method/ process for measuring and tracking them. The habit of tracking your KANs will set you apart right from the beginning.

Second, Systems and processes are critical

  1. Write processes/ systems for everything you do - you won't always be doing it!
  2. Focus on what you are good at; Your Key Contribution
  3. Start to outsource everything that is not Your Key Contribution

Ingrid Thompson of Healthy Numbers

Ingrid is a trainer and coach and is passionate about working with business entrepreneurs who want to transform their businesses and disrupt conventional thinking about business systems and outcomes.

Join Ingrid on Facebook and LinkedIn

She Inspires Expert Q & A Series Tip

Pricing

One of the best tips for building a successful business is this. Make your pricing match the quality of your work.

Did you know that most customers judge the quality of a product by it's price? Seriously! Customers use price as a shortcut to gauge quality.

If you sell cheaply customers will think you are selling a shoddy product. If you sell at a high price they will think it's top quality.

The big mistake we make is selling a good quality product at a cheap price. Customers don't believe they are getting a bargain. If your customer buys a $200 "diamond" ring she will always think the stone is cubic zirconia . So you wouldn't give her a diamond. Agree?!

You might be worried that your sales will fall if you put your price up. Not necessarily. 

I know a few businesses whose sales actually increased when prices went up! True! And even if yours do drop a little, you will build a better business selling fewer products at a profitable price than selling lots for not much.

Julia Bickerstaff of The Business Bakery

Julia Bickerstaff is the founder of The Business Bakery, a company and a community which helps women make a Healthy Income from their handmade, home based or other intentionally-small business.

Join Julia on LinkedIn, Twitter and Facebook

She Inspires Expert Q & A Series Tip

Differentiation

Fosca Pacitto

When building my business, there’s nothing more effective than differentiating myself from my competition with service that goes well beyond expectations. I’m not just referring to the standard stuff.

There’s a lot to be said for face-to-face meetings, time on the phone and an honest approach to the needs of your client. 

Quite often, putting the interests of your client first results in talking them into a smaller, less lucrative project - but it will bring you many happy and long lasting relationships, a priceless reputation and some super testimonials that will play their part in building trust with new clients.

Become known for your work and how you treat your clients and you’re onto a business building winner.

Fosca Pacitto of Business in Heels

Fosca is a true wordsmith, with a passion for helping people build the business of their dreams - through confidence, clarity and awesome content that reflects their personality.

Join Fosca online and on LinkedIn.

She Inspires Expert Q & A Series Tip

Service

I have spent most of my life working in entertainment and ‘business theatre’. At the core of our business is the ability to offer outstanding professional services that go to helping our clients look good, get their messages across and achieve something they may not normally be able to do with their own internal resources at the time.

Building a successful business based on service starts with getting to know what it is that your particular customer really needs to be successful in their own situation.

Once you have established this and built some rapport you then have to examine where your own skills, experience and passions can be applied to satisfy your customer needs. 

It’s kind of a unique SWOT analysis for each and every customer that you do business with.

Victor Mayor of ShowVision

Showvision is a Sydney based boutique, creative production company dedicated to designing and delivering engaging business communications.

Passionate about the art of communications, Victor started his career working and studying behind the scenes of major theatre productions that would fill auditoriums for months on end or stadiums entertaining 10,000 at a time.

Make your content marketing work for your business

The strong disciplines of commercial theatre along with some time spent on notable Australian film productions has provided Victor with valued skills that he now applies to what can only be described as 'business theatre'.

She Inspires Expert Q & A Series Tip

 Connecting

Networking is a crucial tool for building your business. It is important to always be in the mindset of growing your network; you just never know where your next connection will come from.

Nurturing this network is similarly important. Staying in touch with your connections means you will stay at the top of their mind. Keep in touch through social media, email newsletters, picking up the phone or even better, meeting-up in person.

Recognising your connections will build the best relationship so acknowledge their achievements. This can be as simple as liking or sharing their social media posts, exposing them to a wider audience. You connections will appreciate this engagement and return the favour; in turn helping you reach a wider audience. 

Maria Bellissimo-Margrin of Belgrin

Maria Bellissimo-Magrin is the founder of the PR agency Belgrin 

The Belgrin team produces the look and feel a business needs to create that crucial first impression, you know, the one that can’t be erased. Our designs, like our communication strategies, tend to be original, vigorous and distinctive, styled to suit the target-market of the client’s choice, whether high end corporate or a more adventurous, small to medium niche.

In the crowded, contemporary market, a company needs to communicate ‘distinct’ and ‘compelling’. Belgrin does just that, and with considerable class.

Join Maria on Facebook and Twitter for the latest news and ideas. Connect with Maria on LinkedIn.

Want to be featured in our upcoming Expert Q & A stories?

We are working on our next Expert Q & A story and would love to hear from you. Just connect with us via email to explore the possibilities.


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Leveraging Your Social Media Investment

Leveraging Your Social Media Investment

Twitter Tips for Small BusinessTwitter Tips for Small BusinessSocial media websites like Twitter are great marketing channels for business. So to help you make Twitter work for your blog and business we're bringing together for you a series of how to stories with practical advice.

Create your own Twitter success and join us online!
Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

5 Tips for Scheduling Your Tweets5 Tips for Scheduling Your Tweets
Twitter is all about sharing and connecting so it's perfectly fine for you to schedule sharing content posts using any one of a range of tools like Hootsuite and Tweetdeck. 

Twitter is ideal for sharing your blog posts and bringing traffic to your business blog. So to help you get started here are 5 tips for scheduling your Tweets.

7 Tips for Leveraging Content Marketing Relationships7 Tips for Leveraging Content Marketing Relationships
Content marketing is a great way to achieve your online business goals but it only works when the basics come together.

To help make this effective marketing strategy really work for your business we have 7 top tips for leveraging your marketing content.

10 Different Types of Content Marketing Opportunities10 Different Types of Content Marketing Opportunities
Making the most of the different types of content formats as part of your marketing strategy can be the difference between success and failure.

So to help we have a look at making your own mark on content marketing with 10 different types of content.

15 Tips from Top Social Media Influencers15 Tips from Top Social Media Influencers
Why bother reinventing the wheel when you can learn from the most impressive influencers in your field?

So we are bringing together lessons learnt, golden tips and great ideas from the most influencial bloggers in social media to make your life easier.

9 Tips for How to Get Twitter Followers9 Tips for How to Get Twitter Followers
For many of us once we get onto the social media websites we get all caught up with how many followers we have. But as with just about everything in life it's the quality of followers that matters rather than the quantity of followers.

So if you want to gain Twitter followers that matter for your business then having a strategy to get more of the right followers will make all of the difference. Here's how!


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