10 Tips for How to Set Up Your Twitter Business Profile Tips

How to use Twitter for business When I started dipping my toes in the social media website and marketing world I didn't have a clue what I was doing. So it made perfect sense to put on a series of social media marketing seminars for myself and other small business owners to learn from the experts and ask questions directly.

So far so good. I've ended up learning a lot more than I had originally thought I would. Now I get asked for help with the getting started with Twitter, Facebook, LinkedIn and co. I'm getting quite comfortable with Twitter and Facebook, still have my training wheels on with LinkedIn and haven't even ventured into Instagram and Pinterest.

To keep the learning circle going I thought a series of useful how to articles for small business owners on how to make the social media platforms work would need to cover things like how to set up your Twitter business profile, tips for structuring your Twitter posts, tips for scheduling your Twitter posts, tips on how to get Twitter followers, 20 Twitter Tips and a series on Facebook for business tips too.

Beginners Tips for Twitter for Business

So you want to get the power of Twitter on your side and start building a Twitter following that loves you back? Well Twitter is one of my favourite social media websites because it's so friendly to the small business owner.

Unlike the constant changes over at Facebook, Twitter keeps the goal posts in the same place and only makes small improvements at a time and they're easy to get along with and they work.

How to Set Up Your Twitter Business Profile Tips

It's easy to join Twitter and set up your Twitter account, whether that's through a Twitter app on your tablet or on your computer. I'd recommend setting up your Twitter account on a computer - PC, laptop or Mac - rather than on a mobile or tablet because of the full funactionalities available through them.

If you look after these key elements when you're getting started with your blog or business Twitter profile you'll be ahead of the pack:

1. Start with a plan. Plans always make life easier, especially with a full plate within your business or blog. Decide what you want your Twitter marketing efforts to achieve and how you're going to measure, to define whether they are working or not. This can be as simple as tracking the traffic to your blog or website from Twitter. I find keeping plans simple works best for me. Having one or two pages outlining my aim, goals, 5 steps to how I'm going to achieve what I'm after and how I'm going to know when I've achieved my goals makes it much easier for the plan to actually happen.

2. Create a Twitter handle that reflects your blog or business name - so if your business is Best Flowers in Town don't have a handle like @any4567tc - instead have a handle (Twitter name) as close as possible to your business name @FlowersTown would work much better. You might have to take your time finding the right handle that is available for you and maybe a catch up session with the girls over dinner might help with the brainstorming. Just don't Tweet under the influence!

3. Have a profile picture that works with your branding - be consistent and keep it simple. The image is made quite small on the tablets and mobiles so if you want it to work think through the design and keep it simple.

4. It's really important to have a description about your blog or business as people will use this to decide whether to follow you or not. Writing your first one can be challenging so write a few drafts featuring the keyword phrases and summary about your business, include your website and test them out. You can always change it and improve it.

5. If you're on Twitter to grow your profile and promote your blog or business make sure you have posts that people will want to share and retweet (RT). This will create a balance between your conversation tweets and your sharing information tweets. People don't generally RT a chatty tweet but they will share and RT an informative post that adds value for their readers.

6. Sharing and retweeting other people's posts is a great way to start connecting and building relationships. Look for tweets that are potentially interesting to your followers - and it doesn't matter how many followers you have. Make it easy for people to promote you by having Tweets they will want to share.

7. Say thank you for retweets and mentions - manners make the world go round better.

8. Don't get into arguement with trolls - you have a better life to be living. Trolls go away when starved of attention oxygen so starve the slimmy buggers.

9. Have a solid password for your account and look after it. Don't share it with those who say they can build you up lots of followers quickly - they are trolls and hackers pretending to be nice and excited about getting your money and details. Starve these ones too.

10. Present yourself on Twitter as you would at a business event that's important to you. Put your best foot forward and be ready to connect. Don't share a heap of personal stuff, don't Tweet when under the influence (oh, I mentioned this already!) and have beautiful manners - repetition again!

Make your content marketing work for your business

Not All About the Numbers

While social media marketing might seem all about the numbers you'll discover that's a great big myth. Without engagment and interaction with your followers it won't make a difference how many people are following you.

What's more important is who is listening to you and sharing your content. Key industry influencers are far more valuable that 1000's of junk followers. You get key influencital people interested in you by sharing great content and connecting.

There's a school of thought on Twitter than it's better to be seen to have a lot of followers but not following many others. Personally I disagree with this concept for a business. It makes sense if you're the Dali Lama and a few others but if you're a blogger, a business owner, membership network wanting to create relationships that matter then get involved with your followers and follow back.

Of course, you don't have to follow everyone. I certainly don't. I don't follow obvious spam accounts, nasty negative people etc. You choose.

How to Use Twitter Articles

Here are some very useful articles from Twitter to get you going with your social media marketing:

Signing Up with Twitter

Promoting Your Profile

Take a Tour of Twitter

The Twitter Glossary of Terms

The Twitter helpdesk is really easy to use and has practical articles available to answer your questions.

More Twitter Business Help

Read on to know more about how to get Twitter followers, using Twitter tools to schedule posts and how to structure your Twitter posts.

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How to Use Twitter for Business

How to Use Twitter for Business

Twitter Tips for Small BusinessTwitter Tips for Small BusinessSocial media websites like Twitter are great marketing channels for business. So to help you make Twitter work for your blog and business we're bringing together for you a series of how to stories with practical advice.

Create your own Twitter success and join us online!
How to Use Twitter for BusinessHow to Use Twitter for BusinessWant to know how to use Twitter and to setup a Twitter account? Get started with these 10 practical tips for launching your business Twitter profile.


7 Tips for the Structure of Your Tweets7 Tips for the Structure of Your TweetsAs part of our series on Twitter basics the structure of your tweets can make all the difference when you're figuring out how to use Twitter for your business.

So we thought 7 vital tips for structuring your tweets so they include Twitter hashtags and links to your blog would make life easier for you.


5 Tips for Scheduling Your Tweets5 Tips for Scheduling Your Tweets
Twitter is all about sharing and connecting so it's perfectly fine for you to schedule sharing content posts using any one of a range of tools like Hootsuite and Tweetdeck. 

Twitter is ideal for sharing your blog posts and bringing traffic to your business blog. So to help you get started here are 5 tips for scheduling your Tweets.

9 Tips for How to Get Twitter Followers9 Tips for How to Get Twitter Followers
For many of us once we get onto the social media websites we get all caught up with how many followers we have. But as with just about everything in life it's the quality of followers that matters rather than the quantity of followers.

So if you want to gain Twitter followers that matter for your business then having a strategy to get more of the right followers will make all of the difference. Here's how!


20 Top Tips for Twitter20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.

So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

15 Tips from Top Social Media Influencers15 Tips from Top Social Media Influencers
Why bother reinventing the wheel when you can learn from the most impressive influencers in your field?

So we are bringing together lessons learnt, golden tips and great ideas from the most influencial bloggers in social media to make your life easier.

Social Media Seminars for Business

Social Media Seminars for Business

Want to grow your business with smart social media marketing strategies? Learn how at the She Inspires Social Media Seminars:

Social Media Seminars

Social Media Seminars

Social Media Events for Small BusinessSocial Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
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Join the seminar email newsletter and receive 25% off tickets!
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The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
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