Small Business Social Media Seminar Presenters 2012
Small Business Social Media Seminars Presenters

Small Business Social Media Seminars Presenters

She Inspires Social Media Seminar presentersThe She Inspires Social Media Seminar series features a range of talented and impressive presenters sharing their knowledge, expertise and individual charm.

Our presenters have included Laurel Papworth, Jeff Bullas, Catriona Pollard, Suzy Dafnis, Kerry Chickavoski, Yasmin King, Suzi Jacobs, Shona Mackin, Brendon Walker, Jill Chivers, Tim Molloy, Mat Beeche, Fiona Anson, Catherine Eibner, Jane Lu, Jen Bishop, Lorna Brett, Christina Butcher, Philip Shaw and Dave Chaffey.

The topics covered have ranged from how to work strategically, specific Facebook and Twitter tips, making LinkedIn a powerful tool, SEO, Google marketing, blogging, business cases of real people and businesses making social media marketing work for them and the power of influencers.

Small Business Minister Katrina Hodgkinson with Belinda Stinson of She Inspires, George Lancaster of AGHA, David Parnham of Small Business Votes and Andrew Lewis of Red Packet at She Inspires social media seminar One of the aspects of the seminar series we've been most pleased how people have been making great connections with not only the presenters, sponsors and guests such as the Small Business Minister and Commissioner, but with other attendees as well. Deals have been struck, radio shows have been created - Chat with Chika - clients brought along and friendships forged. 

Get along to the next seminar and learn from experts who know their business and marketing!

Missed a seminar? Grab the podcast online here.

Previous Presenters

Previous Presenters

Click here for the business seminar podcastsA core feature of the She Inspires Social Media Seminar series for small business is the quality of the presenters sharing their tools, expertise and tips.

Our presenters include the top influencers in their fields, including Laurel Papworth, Jeff Bullas, Catriona Pollard, Kerry Chikarovski, Shona Mackin, Christina Butcher, Philip Shaw and more.

We record and podcast our seminars for you as well and they are available online.

Here you can find previous presenters of the seminars.

Meet Shona Mackin

Meet Shona Mackin

I'm delighted to bring you this seminar on how to create your own Facebook strategy with Shona Mackin of socialface. Come along on Thursday 25th October at Shop 4, 27 Nurses Walk, The Rocks  to learn how to make Facebook work for your business.

How to Create Your Own Powerful Facebook Strategy with Shona Mackin


Shona Mackin of socialface on how to create your own facebook strategyDo you want to make Facebook work for your business? Want to get beyond just doing posts and actually see results?

Find out how to create your own Facebook strategy so you know what to post and when so you can develop strong relationships with your followers with Shona Mackin of socialface.

For business owners time is precious and resources are limited so making the most effective use of both is crucial. Working strategically - with a plan that gives you a road map - lets you leverage the marketing power that is there for you in Facebook.

Learn how to get started and what it takes to create your own Facebook strategy with this practical and informative seminar with Shona.

About Shona Mackin


Shona has been running social media for business since 2007 making her a social veteran in Australia. Starting using Facebook to help clients share photos online after an international event, moving it to a micro communication tool.

Over the years Shona has worked with more than 40 business pages building social media strategies and ensuring they continue to look and sound great after the initial connections.

Currently her passion lies with Facebook and she has a budding love affair with Pinterest. Amidst the noise she knows, LinkedIn is an invaluable freeware tool that small business owners can use to showcase their own experience and further build their online network. It must not be forgotten and is worth of some social TLC to ensure you look great no matter where people find you online.

Join socialface on Facebook and online.


Meet Jeff Bullas

Meet Jeff Bullas

I'm thrilled to be able to bring you Jeff Bullas as he shares his business case experience of how he has strategically grown his blog to over 300,000 visitors and Twitter followers to over 110,000 to become one of the world's most popular social media influencers. Come along on Wednesday 17th October at Shop 4, 27 Nurses Walk, The Rocks  to learn how Jeff has achieved all of this and ask him your own questions.

Learn from Jeff Bullas How to Create a Successful Blog & Social Media Marketing with Facebook and Twitter


Do you want to know how to grow a successful online business presence and leverage the marketing capabilities of Facebook and Twitter?

Here's your chance to find out how it can be done with Jeff Bullas as he shares his experience and ideas on how to work strategically to grow a huge following online to grow your business.

Jeff's blog, jeffbullas.com, has over 300,000 visitors per month, has over 100,000 avid Twitter followers, first book became an instant Amazon best seller and is listed in Forbes.com's 'Top 50 Social Media Power Influencers'. And all of this in just 3.5 years.

These achievements have only been achieved by working strategically and with purpose. Find out what this means to Jeff so you can directly take these lessons into your own business immediately.

So seize the day and learn from this online marketing expert how to create your own online success and have your questions answered by him.

About Jeff Bullas

Meet and learn from social media influencer Jeff Bullas at She Inspires social media seminarJeff Bullas is a consultant, coach, mentor and speaker and works with companies and executives to optimise their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.

Jeff's achievements include:

  • Listed in the “Top 50 ” on Forbes.com at #14
  • His blog receives over 300,000 hits a month and 170,000 unique readers
  • The blog is read in 190 countries worldwide
  • Twitter followers number over 100,000
  • Has trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail
  • Finalist – Top 10 Social Media Blogs 2010
  • Top 10 Social Media Blog Winner 2102 - Social Media Examiner
  • International speaker and panelist at seminars and conferences including Italy, Turkey and New Zealand
  • Presentations have been viewed on er 130,000 times
  • Jeffbullas.com is currently ranked in the top 5o marketing blogs according to Adage.com’s  Power 150 Rankings
  •  According to Kred.com, jeffbullas.com is ranked #4 as a global marketing “Influencer”.
Jeff's first book, “How to Create and Market a Killer Blog with Social Media”, is an instant Amazon best seller and a must have for anyone serious about making social media marketing work for their business.


Meet Startup Social Media Panel

Meet Startup Social Media Panel

I'm delighted to be bringing you this impressive panel of serial entrepreneurs share their stories of experience with startups and social media marketing. The panel MC is Mat Beeche of Shoe String with panelists including Fiona Anson of Hire Me Up, Catherine Eibner of Microsoft and Jane Lu of Show Pony Fashion. 

Come along on Thursday 27th September at Shop 4, 27 Nurses Walk, The Rocks to learn how these impressive women have made Facebook, Twitter etc work for them and ask them your own questions.

How Startups Can Use Social Media to Grow with Mat Beeche & Friends

This is your chance to find out how Jane Lu of Show Pony Fashion, Catherine Eibner of Microsoft and Fiona Anson of Hire Me Up are each using social media to grow their businesses and profiles and how startups can make best use of Facebook, Twitter and other social media platforms.

Each panelist will discuss how they are using social media and answer your questions directly.

Our panel moderator, Mat Beech of Shoe String, will facilitate the Q&A.

If you're starting out in business and want to make it work this is the perfect seminar for you to learn from serial entrepreneurs, have your questions answered and network with like minded business owners.

This is the last panel discussion for the 2012 series.



About Our Panel

Mat Beeche of Shoe String
Mat Beech of Shoe String joins the She Inspires social media for startups panel
Mat Beeche is the Founder of The Shoe String Media Group and the Publisher of ShoeString.com.au - He is a Commentator and Blogger on the Aussie startup scene, penning monthly columns for MYOB and Kochie's Business Builders at Yahoo!7. You can follow Mat on twitter @shoestringmedia.

 
Catherine Eibner of Microsoft
Catherine is a Technical Evangelist at Microsoft Australia looking after helping companies understand and adopt Azure, Microsoft’s Cloud Computing platform. She is also currently the Australian Advocate for the Microsoft BizSpark program. BizSpark is designed to fast track the success of early stage technology companies by offering software, support & opportunities to increase visibility. Having successfully built and sold her own business prior to joining Microsoft, Catherine continues to actively contribute to the Australian Startup Ecosystem outside of her role at Microsoft.

Catherine Eibner of Microsoft joins the She Inspires Social Media Startup panel
Catherine can be spotted presenting at Tech ED conferences across Australia, the US and the Middle East as well as partner conferences. She is often facilitating or MC’ing startup focused events, on innovation panels and judging pitching competitions as well as mentoring several companies. Catherine brings combined business and technical experience as a developer, business owner and consultant, having completed a Bachelor of Computer Science, recently attending the Global Entrepreneur Acceleration program at Duesto University, she is currently studying her Masters in IT, is a Microsoft Certified Trainer and had been awarded CRM MVP status just prior to joining Microsoft.

She is particularly passionate about supporting & encouraging other Women in IT and is involved with the GeekGirlBlogs.com site, the GeekGirlBlogs Podcasting series as well as supporting many of the Australian Girl Geek Dinners. She sits on Microsoft Diversity council representing the Student Audience and is the Asia Pacific Chapter lead for Microsoft’s internal Women in IT program.

Fiona Anson of Hire Me Up

Fiona Anson is an award-winning businesswoman and inspirational speaker with a proven track in business.
She has a wealth of experience as both a business owner and in the corporate arena.  As a "serial entrepreneur", she has owned her own businesses for over twenty years and has worked with and had alliances with some of the biggest names in Australia.
 
Fiona Anson of Hire Me Up joins the She Inspires Social Media for Startups PanelA qualified Accountant, Fiona established her own accounting practice in the early 90s and, realising the need for business growth services, quickly moved into marketing and business development.  Fiona was at the forefront of the coaching industry and was CEO of a national franchised coaching network in the early 2000s working with both coaches and accountants nationwide.
 
In 2001, Fiona was responsible for driving her company to win the American Express Fastest Growing Business Award and move into the corporate arena by forming alliances with big name companies from American Express and CCH Australia to Vero Insurance.  In the same year, Fiona scooped the Sydney Businesswomen of the Year Award and was a NSW Finalist for Telstra Businesswoman of the Year.  
 
Fiona has been the go-to Business Expert for the Daily Telegraph and Channel 9's Small Business Show, has written for just about every major business magazine and newspaper in the country, has featured on numerous radio programmes as well as Qantas InFlight and has been an engaging and in-demand speaker for keynote presentations, workshops and seminars for industry, corporates such as Sun Microsystems and Apple, training organisations, Government Departments and small business organisations and networking groups.
 
Always looking for opportunity, in 2011 Fiona started her current business, HireMeUp, a national job website, specialising in the global growing market for part time work and to fill an existing empty market niche.  In less than a year, she has driven it to becoming the fastest growing job board in Australia and, in May 2012, she took out a national pitching award which saw her and her business partner sent to Silicon Valley to showcase her business to the largest investor forum in the world with a view of taking this business global.  Now being re-invented as a world first mobile platform for the part time market, HireMeUp is poised to turn the online job search world on its head with a release planned in late 2012. In just twelve short months, HireMeUp and its work experience community initiative, 1000 Jobs in 1000 Hours, has been featured on a continuous basis nationally in the media, on the internet and on the Kyle and Jackie O show on the Austereo network.

A popular speaker, Fiona lives and breathes business.  And she’s a realist.  She shares the trials and tribulations as well as the successes, with humour, and cut to the chase of how to make it happen.  She is passionate about entrepreneurship, supporting kids, Gen Y, women in business, social responsibility and helping others to become the best they can be.

Fiona is author of 3 books with 2 more currently in development – and a whole stack of others waiting in the wings!  She is also a passionate property developer, screenwriter, water skier, traveller, movie goer and, most importantly, mother to a gorgeous 17 year old son.
Fiona’s presentations are customised for her audience and their specific needs and she is available as a keynote presenter and speaker, panellist, spot presenter and MC.

Jane Lu of Show Pony Fashion

Jane Lu of Show Pony Fashion joins the She Inspires Startup Social Media panelJane Lu is the Chief Executive Pony at Show Pony Fashion. With a sincere passion for women’s fashion online and entrepreneurship, Jane started her own online retail store in September 2010. Since then, Jane Lu’s Show Pony Fashion has revolutionized the women’s fashion online scene, by creating an online destination with a core emphasis on the individuality and uniqueness of every woman.

Since September 2010, Jane Lu has gone onto opening up Show Pony’s flagship store in the Sydney Westfield. Jane has also been a Sydney Business Award Finalist in 2011, and was awarded The Australian Small Business Championship in 2012.


Meet Lorna Brett

Meet Lorna Brett

I'm delighted to bring you Lorna Brett of Dynamic Business magazine as she shares the secrets behind the rapid success of our leading business magazine as they stake out dominant position in the online and social media world. Come along on Wednesday 19th September at Shop 4, 27 Nurses Walk, The Rocks  to learn how you can use Facebook and Twitter to successfully grow your business.

Learn how to make Facebook and Twitter grow your business with Lorna Brett of Dynamic Business magazine 

Lorna Brett of Dynamic Business magazine - making Facebook and Twitter work for business growth

If you're wanting to grow your business through social media you'll love learning from Lorna Brett, social web editor of Dynamic Business magazine, how she has grown it's readership and created an online community known for its high-levels of engagement, and how this is working in favour of the business.

In this business case example, Lorna will also discuss how Dynamic Business' content strategy shapes the way it uses social media, and the tools the publication uses to streamline the process.

Lorna will also reveal how she's built Dynamic Business' Twitter following from 3,000 to 11,000 in just under a year, which lead to it being named one of the 10 must-follow Twitter accounts for Aussie SMBs.



About Lorna Brett


Lorna Brett is the social web editor at DynamicBusiness.com.au, the sister website of Dynamic Business magazine.
As well as acting as web editor, Lorna looks after a very strong social media presence, which is a key part of the brand’s relationship with its readers.

Dynamic Business was one of the first magazines to use Twitter to engage with its readers back in 2008. Lorna has taken this engagement from strength to strength since joining Dynamic Business just over a year ago. She is passionate about small business owners using social media themselves to grow their businesses.

Lorna studied Ancient History at Macquarie University. She worked at Channel 9 and as an online journalist before joining Dynamic Business.

Meet Kerry Chikarovski

Meet Kerry Chikarovski

I'm thrilled to be able to bring you this seminar offering business owners insight into how governments work and what's on offer from the various agencies for the benefit of your business with the dynamic and funny Kerry Chikarovski. Come along on Wednesday 12th at Shop 4, 27 Nurses Walk, The Rocks  to learn how to get the most from government for your business.

Learning from Kerry Chikarovski: Life, Government, Business & Success

Kerry Chikarovski on business and government

"After retiring from politics in 2003, I naturally had many questions: What would I do? How would I do it? Who would employ me? What would my children think?  Short of taking up acting classes I started a new chapter helping people and organisations in their quest to work successfully with government and bureacracy. Nine years later I am still here, just as passionate and excited for everyday that I can help bring business and government together to achieve some really great things" says Kerry Chikarovski.

Join the First woman to lead a major political party in NSW, Kerry Chikarovski, as she delves into a variety of topics around the notion of organisations dealing with bureaucracy and government – at state and federal level. 

In 2003 Kerry Chikarovski launched, Chikarovski & Associates, her own government relations consultancy.

To this day Chikarovski & Associates continues to provide a high level of government relations advice and government lobbying to a broad spectrum of clients.

Some of the topics Kerry will discuss on the evening include:

 - Government liaison and negotiation, 

 - understanding bureaucrat 'speak' and the restrictions that exist upon them, 

 - development of communication strategy to achieve public policy outcomes, 

 - corporate positioning, 

 - execution of engagement strategies to build relationships and alliances, 

 - the good and the bad of working with government.

Kerry will also take audience questions so come ready.

Meet Jill Chivers

Meet Jill Chivers

I'm completely delighted to be bringing you this powerful seminar all about how to get your business into the media and make it work for you with the talented Jill Chivers as she shares her story about how she's become an expert the media turns to. Come along on Thursday 30th August at 13 Cambridge Street, The Rocks to learn how you can create your own media profile.

The Entrepreneur's Guide to Getting Free Media with Jill Chivers

Jill Chivers and the entrepreneurs guide for getting free mediaA television, radio or magazine/newspaper mention can give you access to hundreds of thousands of people in a few minutes (or paragraphs).  And if you know how to get it, it won’t cost you a cent.

So how do you do it?  There are some secrets and strategies you can use to capture the attention of producers and journalists and during this presentation, our speaker Jill Chivers will share them with you. Jill is not a media insider and yet she's 'cracked the media code' and is here to share her strategies (and a few secrets) with you.

During this presentation, you’ll learn:

  • The importance and power of the mainstream media in a social media world
  • Why “getting free media” is not the aim of the game and how you can leverage your media attention
  • What you can do to generate ongoing media interest and why you are best placed to do this (and not a publicity firm)
  • The most important thing you need to understand about what the media want (and how you can give it to them)
  • The critical elements to include in your media pitch to make it easy for producers to say YES to your story
  • A savvy strategy to double your media exposure
  • How to leverage this traditional media exposure through social media

Jill Chivers is an entrepreneur who has created two successful solo businesses in the last 12 years.  In the last two years she has appeared in nearly 40 media stories including 7 appearances on Today Tonight, 2 on Sunrise, The Today Show, The Morning Show, The Circle, Ten News, ABC Radio National, Triple J, Mix 106.5FM, the Sun Herald, The San Francisco Chronicle and the Wall Street Journal to name just a few.  

Jill now helps other entrepreneurs to conjure up their own media magic.  She also runs the world’s first online membership program for women who shop too much and want to stop.

Meet the Dynamic Social Media Presenters

Meet the Dynamic Social Media Presenters

We're so excited to bring you this fantastic panel of social media experts to share their own entrepreneurial experiences with how to make social media work for business. The panel includes Jeff Bullas, Suzi Dafnis and Catriona Pollard and the MC is Kerry Chikarovski. Come along on Tuesday 21st August at 13 Cambridge Street, The Rocks to learn from these industry leaders and have your questions personally answered by them.

How to Can Business Make Social Media Work?

This is your chance to find out how  Suzi Dafnis of Australian Businesswomen's Network, Jeff Bullas of JeffBullas.com and Catriona Pollard of CP Communications are each using social media to grow their businesses and profiles.

Each panelist will discuss how they are using social media and answer your questions directly.

Our panel moderator, Kerry Chikarovski of Chikarovski & Associates, will facilitate the Q&A.

So expect to learn:

  • first hand how these talented entrepreneurs learnt how to use social media
  • what these inspiring business owners are doing differently to everyone else to make social media work for them
  • what other like minded entrepreneurs are finding challenging and the potential solutions
  • what's involved in creating your own social media profile
  • where to spend your limited marketing time to get the best results
  • inspirational ideas from both the panelists and audience
  • gain a solid understanding of a small business marketing definition of social media

Meet Suzi Dafnis

Suzi Dafnis of Australian Businesswomen Network joins She InspiresSuzi Dafnis heads up the Australian Businesswomen’s Network, a national online training and mentoring organisation for women business owners.

An early adopter of new technology, the ABN harnesses new media and innovation (including a comprehensive range of online business management tools including webinars and social media) to deliver education and to engage its online community.
 
Her last business (which she sold in 2007) was one of the first in its industry to use the power of email marketing and the web to do business 15 years ago.
 
Today Suzi ranks as one of Australia’s top users of social media to engage community, to network and to do business.
 
She’s often asked to speak on Social Media and the Australian Businesswomen’s Network’s use of new media to provide education and mentoring to small business.
 

About ABN

The Australian Businesswomen’s Network (ABN) provides online training and mentoring that teaches women skills to start, manage and grow their business. 

Each month the ABN provides free resources including podcasts and webinars, articles and blog posts. A resource centre of over 1000 blog posts, videos and articles is available for women 24-hours a day and on-demand. 

Members are profiled through the ABN website and it's popular Women in Business publication as well as across social networks.  The ABN Member Directory connects women with peers for networking and inspiration. For free community membership visit www.abn.org.au
Join Suzi online at:

Meet Jeff Bullas

Jeff Bullas shares his internet marketing expertise with She InspiresJeff Bullas is an international social media speaker, blogger, and strategist.

He educates companies and executives to optimize their global online personal and company brand through the power and leverage of social media and digital marketing.

His blog is found at JeffBullas.com which is about social media and digital marketing,
 
Achievements include:

Catriona Pollard of CP Communications joins Jeff Bullas and Suzi Dafnis at the She Inspires social media seminar discussion panel

Meet Catriona Pollard

Catriona is passionate about social media, public relations, small business and bringing them all together to create real, financial success for entrepreneurs.
Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so seminar attends can immediately implement what they've learnt to see real results.

CP Communications

Catriona Pollard is Director of PR & social media agency CP Communications and co-founder of Social Media Women. 

She has 20 years experience in developing and managing public relations within corporate, government and business. She is a regular media commentator on PR & social media and teaches a PR and social media course at Sydney Writers’ Centre. 

Her blog was shortlisted as marketing blog of the year (2009) and is listed as the top 100 PR tweeters.

Meet Kerry Chikarovski

Kerry Chikarovski is the MC for the Social Media marketing panel including Catriona Pollard, Jeff Bullas and Suzi DafnisOne of Australia’s most recognised female, ex-politicians, Kerry Chikarovski began her career as a politician in 1991 enjoying a meteoric rise through the ranks to eventually become Leader of the NSW Opposition in 1998. “Chika’, as she is commonly known, knew from an early age that she wanted to become a politician and became the first woman in Australia to lead a major political party.


When Kerry resigned from parliament in 2003, the Sydney Morning Herald wrote “Kerry Chikarovski is departing Macquarie street with the same graciousness that accompanied her loss of the Liberal State Leadership” a statement which is reflective of Kerry’s professionalism and loyalty to anyone or any cause that she is passionate about.


In 2003 Kerry was appointed as a trustee of the Sydney Cricket and Sports Ground Trust, which for the sports nut she is, was the ultimate appointment. In 2012 she has been appointed as the Chair for NSW Women’s Rugby Union continuing her passion for all things sport and a position she is honoured to take on.


In 2004 Kerry released her own political biography aptly titled, “Chika”. Kerry is a Director of Chikarovski & Associates, a government relations consultancy which counts the AFA, CCSA, Brookfield Multiplex and ParkMobile as some her regular clients.


She is a regular guest commentator on television and radio talk shows including ABC The Drum, Planet America, Sky News and ABC702. Kerry is also constantly invited to take part in live coverage of political elections and key event commentary. Kerry is actively involved in charity work and is on the Board of the Humpty Dumpty Foundation and Australian Indigenous Education Foundation (AIEF).


Recently she was appointed as an ambassador for Eggtober, a charity which raises much needed funds for gynaecological cancers. 

Join Kerry online on Facebook and Twitter.

Meet the Talented Discussion Panelists

Meet the Talented Discussion Panelists

I was thrilled with the Small Business Commissioner offered to be part of a She Inspires seminar and wanted to make sure there was a great opportunity for business owners to gain a better understanding of the Office of the Small Business Commissioner and for our voices to be heard. So how better than to create a conversational environment with an experience serial entrepreneur - Tim Molloy - and have the MC be Kerry Chikarovski?
There's plenty of time scoped out for you to ask your questions so the audience has a voice too so come along on Tuesday 14th August at 13 Cambridge Street, The Rocks  to learn from these dynamic professionals and be heard!

Small Business Commissioner in Conversation with Entrepreneur

Tuesday 14th August at The Rocks at 13 Cambridge Street, The Rocks

This dynamic discussion panel features the Small Business Commissioner, Yasmin King, in conversation with serial entrepreneur Tim Molloy and MC Kerry Chikarovski.

It's set to by a lively conversation with our presenters sharing their experiences, detailing what's important to them for small business and taking questions from the audience. So it's a great opportunity to find out what's happening and to have your questions about small business in NSW answered.

Meet Yasmin King, NSW Small Business Commissioner

Yasmin King, Small Business Commissioner a She Inspires seminar series presenterYasmin King, the very first Small Business Commissioner in NSW, brings real, hands-on experience to the role. She has worked in and for many small businesses including her family’s retail business.

Yasmin has also held roles as a principal consultant with a leading negotiation skills development and training company, and as Associate Commissioner for the Australian Consumer and Competition Commission.

Yasmin has a Bachelor of Economics (Honours) and an MBA from the University of Adelaide. She is a Certified Practising Accountant (Fellow) and Fellow of the Australian Institute of Company Directors.

With a strong background in representing the interests of small business, Yasmin specialises in the impact of competition policy and advising governments about how to improve the operating environment for small business.
Learn more about the Office of the Small Business Commissioner Online and follow on Twitter.

Meet Tim Molloy, Serial Entrepreneur 

Tim Molloy, serial entrepreneur in conversation with Small Business CommissionerTim Molloy is a successful Internet entrepreneur, mentor and investor with several new startups currently in operation. Currently CEO of LockedOn among other roles. Before that Tim was an investor and Executive General Manager with MYOB. Tim left MYOB following an exciting exit to Bain Capital for US $1.2B.
Inside MYOB Tim held a number of strategic roles leading mergers and acquisitions, new product and strategy development and heading the evangelism of MYOB’s online initiatives.
Prior to joining MYOB Tim was the owner and CEO of Exonet, building a successful business software company developing software for mid-sized companies. This business was sold to MYOB and the product became part of the MYOB EXO Solutions range.
He brings a wealth of hands on experience in growing businesses, strategic planning, mergers and acquisitions, sales execution, capital raising, operational management and creating shareholder value through divestment and exit planning. 
Tim is currently involved with a number of Internet based businesses as an investor, a mentor, a board member and as an operational manager. 

Most prominent of these is CEO of www.lockedon.com. This is a cloud based IT business that is revolutionising the way Real Estate agents conduct their business using the very latest in web technology. In the short time this startup has been operating it already has 6 employees and over 300 clients.

Other businesses involvements include a startup in the recruitment space, a global network of proactive accountants and several mentoring and board positions

Meet Kerry Chikarovski, MC and Government Expert

One of Australia’s most recognised female, ex-politicians, Kerry Chikarovski began her career as a politician in 1991 enjoying a meteoric rise through the ranks to eventually become Leader of the NSW Opposition in 1998. “Chika’, as she is commonly known, knew from an early age that she wanted to become a politician and became the first woman in Australia to lead a major political party.

Kerry Chikarovski is the MC for the Social Media marketing panel including Catriona Pollard, Jeff Bullas and Suzi DafnisWhen Kerry resigned from parliament in 2003, the Sydney Morning Herald wrote “Kerry Chikarovski is departing Macquarie street with the same graciousness that accompanied her loss of the Liberal State Leadership” a statement which is reflective of Kerry’s professionalism and loyalty to anyone or any cause that she is passionate about.

In 2003 Kerry was appointed as a trustee of the Sydney Cricket and Sports Ground Trust, which for the sports nut she is, was the ultimate appointment. In 2012 she has been appointed as the Chair for NSW Women’s Rugby Union continuing her passion for all things sport and a position she is honoured to take on.

In 2004 Kerry released her own political biography aptly titled, “Chika”. Kerry is a Director of Chikarovski & Associates, a government relations consultancy which counts the AFA, CCSA, Brookfield Multiplex and ParkMobile as some her regular clients.

She is a regular guest commentator on television and radio talk shows including ABC The Drum, Planet America, Sky News and ABC702. Kerry is also constantly invited to take part in live coverage of political elections and key event commentary. Kerry is actively involved in charity work and is on the Board of the Humpty Dumpty Foundation and Australian Indigenous Education Foundation (AIEF).

Recently she was appointed as an ambassador for Eggtober, a charity which raises much needed funds for gynaecological cancers. 

Join Kerry online on Facebook and Twitter.


Meet Brendon Walker

Meet Brendon Walker

We're so pleased to have Brendon Walker joining us to share his skills and advice about Facebook for business owners. Come along on Thursday 26th July at 13 Cambridge Street, The Rocks  to learn from this informative and humerous entrepreneur.

How to Make Facebook Work for Business with Brendon Walker

Brendon Walker of Centric Social Media sharing his know-how with Facebook for business ownersIf you've been wanting to get your head around Facebook then this seminar is a must for you.

This is your opportunity to learn from Facebook fanatic and entrepreneur Brendon Walker of Centric Social Media how to:

  • setup a Facebook page for your business that works
  • define your own Facebook marketing strategy that accurately reflects your business and what you want to achieve
  • tweek existing Facebook business pages so they can deliver on what you want
  • get your Facebook profile working within your business to build customer relationships
  • promote your profile and grow your followers

Come with your questions too - there's always time to ask them and Brendon loves discussing Facebook solutions. 

Meet Christina Butcher

Meet Christina Butcher

We're delighted to have Christina Butcher of Hair Romance joining us to share her business case experience of how she took a part time blog to a full time business in just 18 months. Keys to her success were various social media platforms such as Facebook, Pinterest, Twitter, Instagram and YouTube. Come along on Wednesday 18th July at 13 Cambridge Street, The Rocks to learn from this inspiring and passionate businesswoman.

How to Create a Successful Blog with Christina Butcher

We've all seen them, the blogs that have turned into businesses and are a huge success.

Christina Butcher of Hair Romance - learn from her business case and how she uses social media for her blg

Find out what's really involved with Christina Butcher of Hair Romance as she shares the experience of her journey and the business case behind the rapid growth and success of her blog.

Christina makes social media work for her, including Facebook, Twitter, Pinterest, Instagram and YouTube.

Christina will discuss:

  • From blog to business: How a haircut changed my life
  • Case study of Hair Romance
  • How she started and the steps that grew her audience to millions
  • The ways she uses social media
  • Why it's important to have a different approach for each platform
  • Images are the new currency - image sharing social media platforms (Pinterest / Instagram etc)

As usual, there's time included for getting your specific questions answered as well as networking before and after the seminar. 

About Christina Butcher

Christina Butcher is The Hair behind Hair Romance.

She started Hair Romance as a side project but in only 18 months she has turned her blog into her full time job. After always being asked how she did her hair, Christina started sharing simple tips online and has grown her blog into a business. 

Christina is not a hairdresser, her background is in photography and interior design, and her self-taught hair tutorials have garnered thousands of followers. Her no-fuss approach to hair styling has made the back of her head famous on the internet.

Christina has spoken at international conferences about the business of blogging and how to use social media platforms like Pinterest to grow your audience. She’s addicted to Instagram and can find a way to relate any conversation to hair.  

About Hair Romance

Hair Romance is a beauty website that produces original tutorials, provides reviews, reports on fashion events and forecasts trends with a dash of celebrity hair gossip. New content is posted six days a week and even more is shared on Facebook, Instagram and social media platforms.

With over six million pageviews, Hair Romance has achieved worldwide renown since its launch at the end of 2010. The site receives over 120,000 unique monthly visitors and is featured on many sites including Vogue.com.au and NaturallyCurly.com. One of only a handful of dedicated hair websites, Hair Romance reaches a global audience of women who love their hair.

Hair Romance is also a publisher, launching an ebook based on the successful ‘30 Hairstyles in 30 Days’ series.

Join Hair Romance at:

Twitter: www.twitter.com/HairRomance

Facebook: www.facebook.com/HairRomance

Instagram: followgram.me/HairRomance

Pinterest: pinterest.com/HairRomance

YouTube: www.youtube.com/user/hairromancetv


Meet Laurel Papworth

Meet Laurel Papworth

We're thrilled to have Laurel Papworth joining us again for a particularly practical seminar about how to make the most of your marketing efforts by taking a strategic approach on Thursday 28th June,  23 Playfair Street, The Rocks.

Laurel Papworth presents Social Media for Small Business seminar series in Sydney

Laurel Papworth


Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". 

She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. 

Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Strategy, Campaign and Tactic with Laurel Papworth

You have a Facebook Page but do you have a strategy? You have campaigns but are you building community?

This session takes you practically through the 9 steps of a Strategy of which step 7 is a Campaign.

Then the 5 steps of a Campaign including Facebook and Twitter, Blogs and YouTube, and how to integrate them back into your strategy.

So if you want to take a big picture approach to your branding and marketing you'll love this seminar with Laurel Papworth.

Working strategically is how people like Mat Beeche have achieved such phenomenal grow with their start-up businesses so find out what the secrets are and how to make it work for your business - it's easier than you think.

Who should come along to this event?

Business owners and professionals who are interested in:

  • making all the individual social media efforts work triple time and pull together
  • figuring out what is their big picture so they can make the little pieces fit together snugly and cost effectively
  • taking advantage of the free marketing available online
  • getting an understanding of how to make the most of social media
  • making your business grow irrespective of the economic environment
  • having an effective way to market your business with very little expense
  • putting their businesses ahead of competitors and their noise
  • creating lasting customer relationships that bring repeat sales
  • learning what's involved in online marketing so they can make informed business decisions
  • seeing change is the only constant and learning is fun


Meet Catriona Pollard of CP Communications

Meet Catriona Pollard of CP Communications

I'm thrilled to have the charming and inspiring Catriona Pollard of CP Communications joining us to discuss how Twitter can work for a business at this not to be missed seminar on Wednesday 20th June at 23 Playfair  Street, The Rocks

Catrion Pollard of CP Communications on how to use Twitter for businessAbout Catriona Pollard

Catriona is passionate about social media, public relations, small business and bringing them all together to create real, financial success for entrepreneurs.
Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so seminar attends can immediately implement what they've learnt to see real results.


Catriona Pollard is Director of PR & social media agency CP Communications and co-founder of Social Media Women. 

She has 20 years experience in developing and managing public relations within corporate, government and business. She is a regular media commentator on PR & social media and teaches a PR and social media course at Sydney Writers’ Centre. 

Her blog was shortlisted as marketing blog of the year (2009) and is listed as the top 100 PR tweeters.

How to Make Twitter Work For Business with Catriona Pollard

Are you wanting to grow your marketing reach? Have you heard about Twitter and want to know whether it is worthwhile getting involved with to grow your audience and customer base? Find out what's involved, if it suits your business and how to make it work for your business goals with Catriona Pollard of CP Communications.

Twitter can be a dynamic tool to help grow both your professional and personal profiles, bring a targeted audience to doorstep and increase your sales but it isn't necessarily for every business. Find out if it is for your business and if so, how to make it work.


  • what is Twitter and what are the audience numbers involved
  • who uses Twitter for what
  • how to develop a business strategy for Twitter
  • whether Twitter is suitable for your business needs or not
  • key features of Twitter and how to use them
  • working with scheduling tools - how and when
  • incorporating Twitter into a daily routine
  • how to use Twitter to promote blog posts, Click here for Catriona Pollard's Twitter for Business presentationwebsites, promotions, products, Facebook and more

Catriona's Twitter for Business Presentation

Get a refresher about Catriona's great tips with her Twitter for Business Seminar and grow your professional and business profile on Twitter.
Meet The Presenters

Meet The Presenters

With our second discussion panel on how business can make social media work I'm thrilled to be bringing you this fabulous line up of experts to share their knowledge and passion for social media marketing.
 
We've got for you Jen Bishop of Dynamic Business magazine, Suzy Jacobs of She Business, Brendon Walker of Centric Social Media and Mariette Rups-Donnelly of Powerhouse Presentations is keeping them all in line as our MC so this is another not to be missed discussion panel on Thursday 24th May at 47 George Street, The Rocks .
 

Jen Bishop of Dynamic Business magazine and Interior Addict blog at She Inspires Social Media seminar for small business in Sydney

About Jen Bishop

Jen Bishop is editor and publisher Dynamic Business magazine and, in her spare time, blogger at Interiors Addict

She spearheaded the use of social media at Dynamic Business in 2009, once using Twitter to canvas who should go on the cover of the magazine. Twitter became such a big part of the brand she eventually had to hire someone to manage the online side of things!

Jen is passionate about the power social media can have for small business. She’s a keen tweeter herself, with more than 5,000 followers and believes strongly in adding personality to your tweets (more than 40,000 and counting!).

With her blog, Interiors Addict, she makes more use of Facebook Pages, with 50% of her traffic referred from Facebook.

Jen has been a journalist for 12 years and editor of Dynamic Business for the last four.
 
Dynamic Business and Interiors Addict
 
Dynamic Business is Australia’s leading monthly magazine for small business owners, complemented by www.dynamicbusiness.com.au and a strong social media presence. It contains expert advice on how to grow your business and inspirational entrepreneur profiles. Dynamic Business has almost 10,000 Twitter followers.

Interiors Addict is a blog about interior design, styling and homewares, started last year. In December, it was named one of 20 blogs to watch in 2012 by Problogger. At least half its traffic is referred from Facebook.

About Suzy Jacobs


Suzy Jacobs of She Business presents at the She Inspires social media panel discussion seminar
Suzy Jacobs, founder & CEO of She Business.  She Business offers a full suite membership for women dedicated to building high growth businesses.

 The 3 tiers of membership cater for women at all stages of the business cycle and provides a clear focus on partnerships, profitability and performance.

About She Business

The She Businesswoman is extraordinary! She's building a high growth business and comes to us to create partners, improve performance and increase profits.

With She Business members on her team and access to a 12 month membership she'll reach great heights both professionally and personally.

Being part of She Business means business is done, knowledge expanded, contacts shared, mentors found, joint ventures formed and lasting friendships born—with a good dose of laughter along the journey.

You too can become part of our amazing culture, simply join us as a guest for a business lunch, an experiential event or a She Inspires event and then ask us about our complete membership packages.

About Brendon Walker


Brendon Walker of Centric Social Media is the social media expert who is generous with his advice and is passionate about empowering Brendon Walker of Centric Social Media presents at the She Inspires Social Media panel discussion eventbusiness owners to make the most of the opportunities social media offers. 

About Centric Social Media

Brendon's consulting business, Centric Social Media, is all about getting businesses and organisations active in the social media world with an effective social media strategy tailored specifically to individual needs and results.

Social Media Centric do your social media including design, set up, training and management across all platforms. Clients include St George and Sutherland BEC, Stable Research Promotions, UN Marketing, Eagle Waves Radio, Cashflow Builder and Jeff March Photography.

About Mariette Rups-Donnelly

Mariette Rups-Donnelly of Powerhouse Presentation is our MC for the evening.

Mariette has taken her years of experience as a leading actor and teacher of actors and combined it with an astute business understanding to create programs that go to the core of presence, presentation skills and business performance.

Meet Mariette Rups-Donnelly at the She Inspires Social Media Seminar for Small Business in Sydney

Since 2003 her company Powerhouse Presentation has run a wide variety of one on one programs and customised workshops for small business owners, professional speakers executives and corporations. She draws her expertise from a 34‐year career as an Actor/Singer/Dancer and 26 years of teaching in some of Australia’s leading acting institutions.

Her professional acting work is both national and international and includes theatre, television, film and cabaret with leading roles in A Chorus Line, Annie, Big River, Company, The Seagull, Hamlet, Emerald City,Away, among many others, and the title role in Evita, twice.

With her experience both in the performance world and the business world she has a wealth of knowledge to share.

Click here to learn more about Mariette Rups-Donnelly and Powerhouse Presentation.


Meet Shona Mackin

Meet Shona Mackin

I'm delighted to have the talented and spirited Shona Mackin of socialface sharing her knowledge and skills on LinkedIn at this not to be missed seminar on Wednesday 16th May at 47 George Street, The Rocks.

Shona Mackin of socialface sharing her expertise on LinkedIn at She Inspires Social Media seminar for small business in Sydney

About Shona Mackin

Shona has been running social media for business since 2007 making her a social veteran in Australia. Starting using Facebook to help clients share photos online after an international event, moving it to a micro communication tool.

Over the years Shona has worked with more than 40 business pages building social media strategies and ensuring they continue to look and sound great after the initial connections.

Currently her passion lies with Facebook and she has a budding love affair with Pinterest. Amidst the noise she knows, LinkedIn is an invaluable freeware tool that small business owners can use to showcase their own experience and further build their online network. 
It must not be forgotten and is worth of some social TLC to ensure you look great no matter where people find you online.

Here's what some of Shona's network has to say about her on LinkedIn:

Founder and Chief Engagement Officer
socialface

"Shona is full of energy and remains very focused on understanding client needs and then going out of her way to make sure those needs get met. I continue to be impressed by her high standards and high ethics. She is a pleasure to work with and brings a wealth of real-world, tried and tested experience. Plus she's fun! Always a bonus in the world or work." February 2, 2012
1st Tim Bryden, Director, SocialFace worked with Shona at socialface

"Dear socialface, Thank you for your guidance & regular content management of our Facebook campaign. I truly could not have pulled it together without your support, encouragement and guidance. It seems like the ideal business for you Shona, integrating your love of technology, being an early adopter of ideas, and being someone who thrives on connecting people and building relationships. It was a privilege to experience this all first hand through your Facebook management." January 24, 2012
Top qualities: Personable, High Integrity, Creative
1st Sophie Bartho hired Shona as a Social Media in 2011

"Shona has an energy that is infectious. She loves what she does and does it with passion. Shona helped us facilitate and bring people to events that we held... It was amazing to see how she would motivate her team!" January 17, 2012
Top qualities: Personable, Expert, High Integrity
1st Ivan Kaye hired Shona as a Event Organiser in 2009
General Manager - wedding.com.au (OMG Group)
OMG
"Shona worked on a number projects during her time at OMG. She was instrumental in setting up our social strategy and implementation, building over 20 Facebook fan pages for our key directory websites. She managed to get Wedding.com.au to over 2,500 "likes" in the space of a month, quite a remarkable achievement. She showed considerable energy and enthusiasm for this project, and I would happily recommend her for any online social campaign you may be considering." July 18, 2011
1st Jackson Hopkins, Chief Operating Officer, Online Marketing Group managed Shona indirectly at OMG
She Inspires Social Media seminar series for business owners"I've had the pleasure of working with Shona at OMG for the last year, and in that time she has continued to impress me with her amazing communication and people skills. She is full of enthusiasm and can truly can get the best out of the people around her. She is highly commercial, highly connected and always on the go! When we have ideas or opportunities that need to get turned into reality, Shona just gets it done, and does it with style." February 12, 2011
1st Ari Klinger, CEO, Online Marketing Group managed Shona at OMG


LinkedIn: How to Build Great Personal & Professional Profiles with Shona Mackin

Are you looking to raise your profile online? Have heard about LinkedIn but want to know whether it can really help you and your business to reach clients and grow your network?

Find out how with Shona Mackin from  socialface as she discusses what's involved with LinkedIn and how to make it work for you.

LinkedIn can be a great tool to promote both your personal brand and your business. In this session we will look at how you can integrate LinkedIn into your social media strategy.

You'll learn:

  • A checklist of what you need to get started, images, text details and more

  • Discover tips to complete your profile and look great online

  • Social Plug ins to maximise your ROTI (Return on time investment)

  • Building a great looking business page

  • Using your LinkedIn profile as a resume

  • How to be recommended for your work

  • Showcasing your products and services through your company profile

  • Staying Current and up to date
Click here to see Shona Mackin's LinkedIn seminar presentation

Shona's LinkedIn Presentation


Click here to view Shona's presentation on LinkedIn - please note that the layout was somewhat altered when converting to PDF but all the information is there.

Meet Philip Shaw

Meet Philip Shaw

Google Engage Presenter Philip Shaw of CleverClicks shares his expertise at the She Inspires social media seminar series for small business in Sydney on 26 AprilI'm so pleased to be bringing you Google expert Philip Shaw to share his expertise and talents on how to make Google work for your business in this must-attend seminar on Thursday 26th April.

About Philip Shaw

Philip Shaw is a director of CleverClicks, a specialist Google AdWords and Google Analytics digital marketing agency. His mission is to show businesses that you don't need to spend a fortune on marketing to grow your business, but you need the right strategy, and you need to measure what you do.

He is fanatical about educating people to better understand online marketing. He is founder of the popular OnlineMarketingSecretsPodcast.com, where he interviews only the world's best internet marketers (available in iTunes).

Google Engage Presenter Philip Shaw of CleverClicks on how to make the most of Google at the She Inspires Social Media Seminar series for small business in Sydney

CleverClicks is a Google AdWords Certified Partner and is also part of Google's "Engage" program for agencies, where they are invited by Google to training days to learn the latest best practices in search marketing.

Philip has featured in the Sydney Morning Herald, My Business magazine, The Age, NETT Magazine and The Daily Telegraph, and interviewed on radio and also for BNET.

CleverClicks offers fully outsourced Google AdWords campaign managementGoogle Analytics consulting, as well as customised on-site Analytics and Google AdWords training for companies looking to upskill their marketing teams.

How to Make Google Analytics and Google Adwords Work for Your Business with Philip Shaw

Want to make Google work for your business but don't know where to start? Find out how with the Google Engage program and Philip Shaw as he shares how-to information about powerful tools such as Google Analytics and Google Adwords.

Measuring your marketing equals money in the bank. Google Analytics is a phenomenal free tool to help you understand how well your different marketing strategies are performing. 
We will cover:

  • How to increase the leads your website is currently generating
  • How to know if your SEO or AdWords is working properly
  • Why advanced segments are so important
  • Tips & tricks to finding actionable insights faster

Google AdWords is an incredibly fast way to get new leads for your business. It's also very measurable, and if done correctly, can provide massive returns on your budget.

We will cover:

  • How to measure how well AdWords is working (R.O.I. anyone?)
  • The critical secret to lowering your AdWords spend
  • The number #1 reason why you may have failed with Adwords
  • The number #2 reason why you may have failed with Adwords
  • The most critical campaign setting that many people ignore
  • An incredibly effective strategy that everyone should implement for their website, whether you're currently running ads on Google or not.

Click here for Philip Shaw's presentation on GoogleUnderstanding these two powerful Google tools will empower you to make the right decisions for your business growth and success.

Philip's Presentation

We've got Philip's presenation online for you.

For a refresher, just click here for the Google Adwords and Analytics presentation.

Listen to Philip's Podcast

Click here to listen to Philip's podcast of his presentation.


Meet Dave Chaffey

Meet Dave Chaffey

I'm delighted to be bringing you the talented Dave Chaffey as he shares his SEO expertise and tools in this practical seminar designed to give you a sound understanding of search engine optimisation on Wednesday 18th April.

Dave Chaffery on SEO for Social Media at the She Inspires small business seminar series in SydneyAbout Dave Chaffey

Dave Chaffey is an internet marketing specialist, an author, TV presenter and one of the founders of NetReach.

Over the past 5 years, Dave has built on an already stellar business career, diversifying into public speaking, writing and television appearances.

Most recently, Dave has appeared on Kochie's Business Builders on Channel 7 as a web marketing expert, providing advice on marketing for small business via the medium of the internet.

His thoughts on websites and small business marketing are also included within the book Strap on the Parachute: starting and turbo-charging a business in good times and bad, released in 2009, as well as throughout various blogs and websites across the globe.

SEO for Beginners with Dave Chaffey



Is your goal this year to start using Google and search engines to promote your business?

Do you have no idea where to start? Then this seminar is the ideal event for you. Learn how to make your website or blog Google friendly with search engine optimisation (SEO) with marketing expert Dave Chaffey of Netreach.

Dave will explain what is SEO and how you can use it to get your business appearing organically on the front page of Google and other search engines. Dave will also discuss how SEO can be simple to implement to get the best results.

This is a practical session focused on sharing skills, advice and know-how with plenty of time for you to ask your questions so it all makes sense.


Finding the right SEO consultant to help with your business is so much easier when you know what to ask, realistic costs and what's involved.Click here for Dave Chaffey's PowerPoint presentationThe Small Business Commissioner, Yasmin King, is attending this event and it's a great opportunity to network at this informative event.

Dave's Presentation


Want to have a look through Dave's presentation to refresh your memory? Click here to check out the PDF.
Meet Laurel Papworth

Meet Laurel Papworth

We're thrilled to have Laurel Papworth joining us for a particularly practical seminar about how to integrate your website with Social Media and Blog on Thursday 29th March at 47 George Street, The Rocks.

Laurel Papworth presents Social Media for Small Business seminar series in Sydney

Laurel Papworth


Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". 

She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. 

Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Integrate your Website with Social Media and Blog with Laurel Papworth

Using free tools we build a social media website, blog, shopping site. Learn how to integrate Facebook and Twitter into your website and your overall strategy.

The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal. Even if you are happy with your current website, learn what to ask your web developer for in adding "social media" and the sort of costs you should pay.

Includes tips on building a blog from one of Australia's top bloggers (according to Forbes Magazine and AdAge). 

  • Add a blog
  • Add a shopping basket
  • Add social media elements
  • Build Fans on Facebook and Twitter from your website
  • Use Facebook and Twitter to gain audiences on your site. 
  • Tips on writing content and building comments for your blog


Meet The Talented Social Media Presenters

Meet The Talented Social Media Presenters

I'm delighted to have Angela Vithoulkas of Eagle Waves Radio, Mat Beeche of Shoe String magazine, Nancy Georges of Magnolia Solutions and Mariette Rups-Donnelly of Powerhouse Presentation be part of our discussion panel and answering questions about social media marketing for small business on Wednesday 21st March at 47 George Street, The Rocks.

Angela Vithoulkas

Angela Vithoulkas of Vivo Cafe and Eagle Waves Radio shares her social media marketing skills and experience with small business owners Angela Vithoulkas is CEO of Eagle Waves Radio - an online radio station which is all about the world of small business!

You can't get much closer to relevance in small business than someone who, after 26 years and over 20 successful businesses, still loves being in business and sharing that knowledge with other aspiring owners. As a respected Sydney business woman, keynote speaker and presenter, and advisor to governments Angela Vithoulkas has forged a path that most wouldn’t expect of a humble café owner.

Eagle Waves Small Business Radio is the only radio station completely dedicated to ambitious small business owners and operators delivered online.

Eagle Waves provides quality programs on the topic of small business delivered by experts in a compelling and entertaining way.

Click here to listen to Eagle Waves Radio online.

Mat Beeche

Mathew Beeche is the Founder of Shoe String Media Group and the Editor of Shoe String Startups Magazine. He has a strong background in Sales and Business Development and is a regular fixture on the start up scene in Australia.

Shoe String Startups profiles Aussie start up businesses, small businesses and entrepreneurs via daily profiles on 

their website and in their monthly magazine which can be viewed online and is also available in print.

Mathew is also on the Executive board of CoFounda Pty Ltd as well as a regular panelist and speaker on the Sydney startup event scene.

Click here for Shoe String Startups Magazine.

Nancy Georges

Social Media for Small Business seminar series in Sydney - discussion panel with audience questions

Nancy George of Magnolia Solutions has a passion for retail, social media and business. With a background in marketing and commerce, Nancy provides a diverse range of consulting services.

The last few months have seen Nancy release her first book, "7 Powerful Ways to Boost Retail Profits" to inform and support independent retailers as they adapt to the new retail climate.

Nancy is also the co-founder of Social Media Women, a formal networking group for women who want to build their social media profile.


Mariette Rups-Donnelly

Mariette Rups-Donnelly of Powerhouse Presentation is our MC for the evening.

Mariette has taken her years of experience as a leading actor and teacher of actors and combined it with an astute business understanding to create programs that go to the core of presence, presentation skills and business performance.

Meet Mariette Rups-Donnelly at the She Inspires Social Media Seminar for Small Business in Sydney

Since 2003 her company Powerhouse Presentation has run a wide variety of one on one programs and customised workshops for small business owners, professional speakers executives and corporations. She draws her expertise from a 34‐year career as an Actor/Singer/Dancer and 26 years of teaching in some of Australia’s leading acting institutions.

Her professional acting work is both national and international and includes theatre, television, film and cabaret with leading roles in A Chorus Line, Annie, Big River, Company, The Seagull, Hamlet, Emerald City,Away, among many others, and the title role in Evita, twice.

With her experience both in the performance world and the business world she has a wealth of knowledge to share.

Click here to learn more about Mariette Rups-Donnelly and Powerhouse Presentation.

How Small Business Owners Can Make Social Media Work for Them

Want to find out how to make sense of social media? Hear about other entrepreneurs making it work and want to pick their brains? Come along and ask your questions, listen to real life examples of how social media marketing is working for like minded business owners and have your own ah-ha moment!

This not to be missed seminar will have you understanding how you can use social media to build your business. 

Meet Catriona Pollard of CP Communications

Meet Catriona Pollard of CP Communications

We're thrilled to have Catriona Pollard of CP Communications joining us to explore the dynamic forces of public relations and social media marketing for small business on Tuesday 28th&nbFebruary at 47 George Street, The Rocks.

Social Media for Small Business seminar series in Sydney

Catriona Pollard


Catriona is passionate about social media, public relations, small business and bringing them all together to create real, financial success for entrepreneurs.

Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so seminar attends can immediately implement what they've learnt to see real results.

Step by Step Guide to Social Media

Think social media is hard? Too complicated and time consuming? It isn’t! Come and learn a step by step guide to social media and how you can use it to increase the profile, credibility and reputation for your business – and yourself.A not to be missed event where you will leave understanding how you can use social media to build your business and career.

Catriona Pollard is Director of PR & social media agency CP Communications and co-founder of Social Media Women. She has 20 years experience in developing and managing public relations within corporate, government and business. She is a regular media commentator on PR & social Click here for Catriona's presentationmedia and teaches a PR and social media course at Sydney Writers’ Centre. Her blog was shortlisted as marketing blog of the year (2009) and is listed as the top 100 PR tweeters.

Catriona Pollard's Presentation


Want to catch up on Catriona's presentation? 

Click here for Catriona's presentation on PR and Social Media.

Meet Linda Hailey

Meet Linda Hailey

We're delighted to have Linda Hailey sharing her marketing skills at our first social media seminar for 2012 on Wednesday 22nd February at 47 George Street, The Rocks.
 

Social Media for Small Business seminar series in Sydney

Linda Hailey


Linda is a well known small business consultant, leading motivational and keynote speaker and author with a passion for small business growth and marketing success. We caught up with Linda to find out what inspires her and learn about Linda's top 5 marketing tips.

Linda has a broad range of small business marketing experience and is sharing her insights and skills at our Social Media marketing Success Strategy for 2012 - eMarketing Unplugged seminar.


eMarketing Unplugged

eMarketing …it’s instant, it’s easy and it’s effective.  This practical seminar shows you how to tap into the online and social media revolution to boost your visibility, promote your business, build client loyalty and add a “wow” to your customer service.

From emails and websites that work to SEO basics and effective use of blogs, Twitter and Facebook. This presentation is designed for anyone who wants to give their business an e-boost in 2012.

4      Use e-marketing to give you a competitive edge
4      Find out how to capitalise on the latest trends; discover what’s next
4      Make email more effective
4      Learn how to make your website work harder
4      Discover how to put the e into everyday communication

Click to see Linda's presentation on e-marketing unplugged

Linda Hailey's Presentation


Want a refresh on Linda's excellent presentation and get that wonderful overview of strategy and approach again?

Well here it is in PDF format for you - click here.

Share

Share

Social Media Tips

Social Media Tips

How to Cut Through the Noise On FacebookHow to Cut Through the Noise On FacebookFor all businesses the challenge is on for cutting through the noise on Facebook to reach potential customers.

While Facebook changes up constantly the core idea of keeping it social for everyone has lead to a smart, innovative marketing solution where friends and followers are rewarded for sharing your message - your promotion. Find out more with Social Loot how to make this happen for your business.

Facebook Tips for Small BusinessFacebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.

20 Top Tips for Twitter20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.

So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.

7 Big Mistakes for Businesses On Facebook7 Big Mistakes for Businesses On FacebookMaking the most of social media for a small business can seem challenging and nearly impossible and if you get the basics wrong it can be a complete waste of time.

So to help small businesses not only make a success of their Facebook page but also enjoy this vibrant and welcoming online community we thought some handy tips on how to avoid 7 very basic etiquette mistakes would make life a whole lot easier!

5 Tips for Social Media Success5 Tips for Social Media SuccessWhen Angela Vithoulkas of VIVO Cafe in the heart of Sydney suddenly lost 2,000 customers in the GFC in just a few days she knew that if her business was going to survive then she had to find a cost effective way to attract at least another 2,000 new customers.

Find out how Angela grew her business and now has international customers book tables for when they're in town with 5 top tips for making social media work for your small business.

Social Media Tips for Small BusinessSocial Media Tips for Small BusinessWith the continuing growing influence and power of social media we thought it would be a great resource to bring together a series of top tips, stories and interviews about social media so you can grow your small business!

Here we have a growing collection of interviews with savvy small business owners creating successful businesses and useful social media how to articles.

More about the Small Business Social Media Seminar Series

More about the Small Business Social Media Seminar Series

Small Business Social Media Seminar Email NewsletterSmall Business Social Media Seminar Email Newsletter
Want to keep up with all that's happening with the She Inspires Small Business social media seminar series?

Join the seminar email newsletter and receive 25% off tickets!
Social Media Seminar PresentersSocial Media Seminar Presenters
The presenters for the social media seminar series all come with solid backgrounds in small business and marketing and range from agency experts to entrepreneurs.
It's a great opportunity to meet and learn from their passionate and talented individuals in an intimate and creative environment. 
Small Business Social Media Seminar CalendarSmall Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.

Find out the calendar of social media seminars here.
Social Media Seminar SponsorsSocial Media Seminar Sponsors
The She Inspires Social Media Seminar Series is only possible with the generous support of a host of sponsors who are walking the talk of supporting small business and industry so we can flourish in our local communities.

Find out what's involved and who is valuing education, non profits, creativity, entrepreneurs and associations.
Social Media Events for Small BusinessSocial Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
Small Business Social Media Seminar FAQSmall Business Social Media Seminar FAQGot some questions about the social media seminar series?

Get your answers with the FAQ!
Search by Keyword

Search by Keyword

Follow SheInspires.com.au on facebook
Follow SheInspires.com.au on Twitter
Delicious
Copyright © She Inspires Life Bondi Junction, NSW
2009 - 2017