Want to take charge of your marketing this year and make sense of social media? This series of seminars is just for you.
With an exciting range of topics covered by a range of talented presenters we're sure there's something for every small business owner who wants to know more about social media and how they can use it to grow their business.
You can attend any one or combination of events when it suits you. There are no prerequisites. Ticket discounts are offered when consecutive seminars are booked - a promotional code for the next seminar is sent with the online ticket.
The seminars are for women and men who want to grow their businesses and take advantage of the very affordable marketing opportunities through social media.
for all the latest news and your 25% Off promotional code.
Tickets are $49 and available online. Early bird tickets $39.20
How to Monetize the Web with Jeff Bullas
Do you want to know how to monetize the web so you can make money from what you love doing?
Here's your chance to find out how it can be done with Jeff Bullas as he shares his experience and ideas on how to work strategically to grow a huge following online to grow your business and take your passion from a hobby to a thriving business.
You'll come away with:
* first hand understanding of where the money is online
* how to monetize your blog
* seeing how you can make the move from the rat race to doing what you love
* what's really involved in making money online and how it is possible
* how to effectively and successfully promote your existing business online through Facebook and Twitter
* have your own questions answered directly by Jeff Bullas
Jeff's blog, jeffbullas.com, has over 300,000 visitors per month, has over 140,000 avid Twitter followers, first book became an instant Amazon best seller and is listed in Forbes.com's 'Top 50 Social Media Power Influencers'. And all of this in just 4 years.
These achievements have only been achieved by working strategically and with purpose. Find out what this means to Jeff so you can directly take these lessons into your own life and business immediately.
So seize the day and learn from this online marketing expert how to create your own online success and have your questions personally answered by him.
About Jeff Bullas
Jeff Bullas is a consultant, coach, mentor and speaker and works with companies and executives to optimise their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.
Jeff's achievements include:
- Listed in the “Top 50 ” on Forbes.com at #14
- His blog receives over 300,000 hits a month and 170,000 unique readers
- The blog is read in 190 countries worldwide
- Twitter followers number over 100,000
- Has trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail
- Finalist – Top 10 Social Media Blogs 2010
- Top 10 Social Media Blog Winner 2102 - Social Media Examiner
- International speaker and panelist at seminars and conferences including Italy, Turkey and New Zealand
- Presentations have been viewed on er 130,000 times
- Jeffbullas.com is currently ranked in the top 5o marketing blogs according to Adage.com’s Power 150 Rankings
- According to Kred.com, jeffbullas.com is ranked #4 as a global marketing “Influencer”.
Don't miss out - book your ticket today!
How to Make Social Media Work for Business Discussion Panel
This is your chance to find out how
Catriona Pollard of CP Communications,
Meredith Collins of Video. Social. Marketing. and
Mat Beeche of Shoe String are each using social media to grow their businesses and profiles.
Each panelist will discuss how they are using social media and answer your questions directly.
Our panel moderator, Suzy Jacobs of She Business, will facilitate the Q&A.
So expect to learn:
- first hand how these talented entrepreneurs learnt how to use social media
- what these inspiring business owners are doing differently to everyone else to make social media work for them
- what other like minded entrepreneurs are finding challenging and the potential solutions
- what's involved in creating your own social media profile
- where to spend your limited marketing time to get the best results
- inspirational ideas from both the panelists and audience
- gain a solid understanding of a small business marketing definition of social media
Book your ticket today:
Click here for more information about the presenters.
2013 seminars...
Kick Start Your Money Making Marketing for 2013 with Kristin Austin
Someone once said the definition of insanity was to do the same things you’ve always done and expect a better result than you’ve always got. Don’t let the insanity of 2012‘s missed opportunities continue into 2013. Start as you mean to go on.
In this 1 hour hands-on workshop, you’ll unlock the secret to winning your customers’ hearts, minds and wallets - online and offline.
You’ll come away with:
- An understanding of who your ideal customer is (and it’s not men/women 30-65 who may or may not have children or parents who like to do/buy/have (whatever it is that you do)
- Knowing the one key word you must use frequently in all of your marketing, sales, customer interactions that most organisations forget
- The only 5 words you need to know to get your prospects attention
- The biggest mistake business owners make in their marketing activities
- An attack-plan your first three months’ marketing activities
- The ability to track what’s working and what’s not, so you can make changes along the way.
About Kristin Austin
Managing Director - Kristin Austin Marketing
After spending 20 years producing marketing and engagement programs with governments and larger businesses including Apple, American Express, Johnson & Johson and PizzaHut, Kristin now helps owners and senior executives of high-growth smaller service businesses to get more business. How?
By helping them capture their customers’ hearts, minds & wallets (in that order) by having them answer the most powerful question in the human language - What's in it for me? but from their customer’s perspective.
If you can't answer that question from your customer's viewpoint in a consistent, engaging way across all of your business' customer touch points, then they're likely to take their business somewhere else.
Here’s what other people have said about her workshops:

“Kristin Austin is a fabulous communicator in every sense. Her marketing and communications skills have strong foundations from years of working in the corporate and entrepreneurial sphere. Her ability to deliver those skills to an audience and facilitate training is exceptional. As one of our speakers, she has received the highest praise and people travel far and wide to access her presentations. Highly recommend her for facilitating, speaking and delivering great marketing content.” Suzy Jacobs - She Business
“Kristin’s presentation style is witty and informative and I was thrilled becaue I came back to my office with resources to hand and a plan ready to implement.” Amanda Webb - DARE
Using Social Media for Branding with Angela Vithoulkas
Do you want to make sense of Facebook and Twitter? Want to learn from a business owner who has taught herself through trial and error how to use social media platforms to grow her business so you can craft your own approach?
Find out how successful business owner and broadcaster Angela Vithoulkas is using effective social media strategies and tactics to grow her business brands in this 1 hour interactive business case seminar.
You'll come away with:
* an understanding of how social media can be used to increase your brand awareness for your business
* appreciation of the importance of being consistent across your marketing platforms of your branding, tone of voice and calls to action
* knowledge of how to launch your own webinar, videos and podcast to position yourself as an expert in your field.
* top 5 things need to know using social media as a business owner
* the biggest mistakes owners and managers can make on social media
* insight into the importance of having real conversations with your social media audience
* an outline of the tools Angela Vithoulkas uses to manager her social media profiles
This is a great opportunity to learn from one of Sydney's leading business women and to have your own questions answered.
About Angela Vithoulkas
Business Owner, Broadcaster and Councillor, City of Sydney
Elected to Council in September 2012, Councillor Angela Vithoulkas has built a successful career as a small business owner, entrepreneur and keynote speaker.
Her ‘hands on’ business experience has been achieved through the purchase, development and sale of several successful cafes in Sydney’s CBD over the past 20 years, as well as the ongoing management of the flagship VIVO Café. Running an inner city business that focuses on customer service has also provided Angela with a unique understanding of the issues that are relevant to residents, workers and visitors to the City of Sydney.
Angela’s success has been formally acknowledged via a number of business awards including the City of Sydney Business of the Year and NSW Entrepreneur of the Year as well as 2007 Telstra Women’s Business Owner of the Year. Prior to being elected to Council, Angela sat on the City of Sydney Retail Advisory Panel. She is also a Panel Member for the ATO Micro Small Business Partnership.
By embracing innovation and technology Angela has also provided an avenue for dialogue and interaction via the establishment of the online radio station, Eagle Waves Radio. She has also been involved in the development and launch of an App called ‘cofounda’ which is a geo locator connecting business and people for start-ups.
Angela sees her election as a pertinent opportunity to draw on her professional and personal experience when carrying out her duties on Council. As well as her role on the City of Sydney Council Committees, Angela is a member of the external co-Council Green Living Centre Reference Committee, Southern Sydney Regional Organisation of Councils (SSROC) and Floodplain Risk Management Committee.
Her belief in the interests of the people of the City of Sydney remains firmly linked to her desire to ensure that Sydney is now and always an innovative, engaging and accommodating place for everyone to live, work, visit and enjoy.
Angela is very proud to be the first Australian Greek to be elected to the City of Sydney and has been recognised by the European Council for this achievement. Born, raised and educated in Sydney, Angela is also fluent in both languages.
April 2013
How to Turn Fans into Customers with Phoebe Greenacre
Do you want to know how to convert your Facebook and Twitter followers into spending customers? Want to increase your online and offline sales through your full range of marketing channels? Then find out how with digital marketing specialist Phoebe Greenacre at this interactive seminar.
You'll come away with :
* an understanding of how to integrate your social media profiles through your marketing channels, including emails, newsletters, website and different social media platforms.
* an appreciation for how to include your social media profiles and messages through your marketing campaigns
* a practical plan for how to turn fans into customers
* an outline of how to track social media conversions so you know where and from what activities the sales are coming from
* insight into what tools you need to work with to make the most of Facebook, Twitter and other social media platforms
* knowledge of how Facebook, Twitter and social media platforms are part of a whole digital marketing approach to get the best results
Don't miss this opportunity to learn from an industry insider as she shares her expertise and tips for making fans into customers through smart digital marketing.
About Phoebe Greenacre
Phoebe is a Digital Marketing and Social Media specialist who manages the David Jones fans and followers and previously managed an online community of 250,000+ before joining David Jones. Phoebe is an established social media and digital world guru.
Young and passionate; Phoebe is keen to help business owners integrate their marketing efforts with powerful social strategies to help market their businesses and products.
Her experience expands into many different facets of digital marketing and e-commerce.
Join Phoebe on Twitter: @phoebegreenacre and online at www.phoebegreenacre.com
3 Magic Bullets Your Business Needs to Top the Web Video Charts with Vicki Bobotis

Web video is as easy as talking to friends or family, except you'll be talking with your customers!
We reveal insiders tips on what you need to know about videos and YouTube for business.
About Vicki Bobotis
Vicki is the Executive Producer of Your Untold Story, a video production service that helps businesses get more customers with video.
As a producer, it is Vicki’s responsibility for the overall quality and survivability of a video production. She excels in all aspects of this, including; script writing, film supervision, editing and interviewing.
Vicki dedicates her broadcasting skills to help businesses of all sizes promote themselves with online video.
Spanning a career in the entertainment industry for over twenty years, Vicki first enjoyed listening to people share their stories as a sales assistant in a record store. Later, landing a job as a talent scout for a major record company, Vicki spoke to many artists about their hopes and dreams. Her encouragement and enthusiasm inspired many of these artists to follow their aspirations.
A new journey began for her as she transitioned into television as a production coordinator for Foxtel’s Arena TV, organising interviews with many, including supermodel Kristie Hinze, to psychic medium John Edward.
Her move to MTV Australia as a Senior Producer, saw her interview others such as elite sports professionals (Taj Burrow) to some of today’s biggest selling artists including INXS and U2.
Nowadays, Vicki’s spectrum of work includes filming large corporate events to intimate documentary videos. She has both the knowledge, skills and sensitivity needed for storytelling with video.
Her outstanding storytelling skills shine in all video productions.