Small Business Social Media Seminars Presenters
Learn from those making a success out of marketing with their small businesses and small business clients at the She Inspires Social Media seminar series.
Presenters over the series include Jeff Bullas, Shona Mackin, Laurel Papworth on Strategy and Results and Suzy Jacobs on How to Make Social Media Work, Kerry Chikarovski and Jill Chivers on Broadcast media and Social Media.
The Small Business Minister, Katrina Hodgkinson (attending 8th May seminar) and the Small Business Commissioner, Yasmin King are both attending upcoming events - so great networking opportunities!
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Social Media Seminar Times
All the seminars run to the same schedule with:
5.30pm for 6pm start for registration and networking
6.30pm - 7.30pm presentation
7.30pm - 8.30pm networking
Tickets are $49 and available online. Early bird tickets $39.20
The seminars are being held at The Rocks Pop-Up in creative and inspiring venues such as Level 2, 40 Gloucester St, The Rocks.
Early bird tickets available!
Don't miss out, order your free business eBook today and learn from the talented business experts involved in the She Inspires Small Business Ideas Exchange Centre.
Click here to order your's now.
How to Make Money Blogging
How to Make Money Blogging with Christina Butcher
We've all seen them, the blogs that have turned into businesses and are a huge success. So how do you make money from a blog?
To find out about the different ways of making money from a blog we have a Q&A with popular blogger Christina Butcher of Hair Romance.
Christina will talk about and answer your questions on how they:
* have grown her blog to have millions of readers
* make money blogging
* the broad range of online income streams she uses including ebooks, sponsorships, affiliate programs and more
* use social media websites like Facebook, Twitter, Instagram, Pinterest, Youtube and others to grow her profiles and establish her online brands
* have developed her own online business models to make money online and offline
This is a great opportunity to meet this inspiration blogger and have your own blogging questions answered.
As always there's plenty of time before and after the seminar to connect with like minded bloggers and business owners in an inspiring and creative space in the heart of the heritage Rocks.
About Christina Butcher of Hair Romance
Christina Butcher started her first blog Hair Romance in 2010 and turned it into a full time business within 18 months. She was voted in the Top 50 Bloggers for Kidspot in 2012, named in Kidspot's Top 25 Style Bloggers and in Problogger's Top 15 Bloggers to Watch in 2013.
Christina has since launched Nail Romance and Mr & Mrs Romance with her husband Jim. She self-published two successful ebooks and her third book will be published in the US this year.
Christina has spoken at international conferences about the business of blogging and how to use social media to build your brand.
Register for How to Make Money Blogging Now
Attending the Small Business Social Media Seminars
Social Media Seminar Location
Be inspired to learn and grow your professional network charming heritage buildings in the heart as part of The Rocks Pop-Up for 2013
Seminar tickets will confirm all the location details and clear signage will be up on the night.
Creativity is a powerful force for inspiration and growing your business through effective marketing requires not only skills but also inspiration so we'll be hosting a diverse range of artistic and creative exhibitions for each seminar.
Social Media Seminar Calendar
The 2013 Small Business Social Media seminar series runs from February to October with a series of 9 events.
There are no prerequisites for the individual seminars. You can attend as it suits you.
A core feature of the She Inspires Social Media Seminar series for small business is the quality of the presenters sharing their tools, expertise and tips.
Our presenters include the top influencers in their fields, including Laurel Papworth, Jeff Bullas, Catriona Pollard, Kerry Chikarovski, Shona Mackin, Christina Butcher, Philip Shaw and more.
We record and podcast our seminars
for you as well and they are available online.
Here you can find previous presenters of the seminars.
Meet our Discussion Panel
How to Make Social Media Work for Business Discussion Panel
This is your chance to find out how Catriona Pollard
of CP Communications, Meredith Collins
of Video. Social. Marketing. and Mat Beeche
of Shoe String are each using social media to grow their businesses and profiles.
Each panelist will discuss how they are using social media and answer your questions directly.
Our panel moderator, Suzy Jacobs of She Business, will facilitate the Q&A.
Meet Catriona Pollard of CP Communications
Catriona is passionate about social media, public relations, small business and bringing them all together to create real, financial success for entrepreneurs.
Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so seminar attends can immediately implement what they've learnt to see real results.
Click here for more information about Catriona Pollard.
Catriona Pollard is Director of PR & social media agency CP Communications and co-founder of Social Media Women.
She has 20 years experience in developing and managing public relations within corporate, government and business. She is a regular media commentator on PR & social media and teaches a PR and social media course at Sydney Writers’ Centre.
Her blog was shortlisted as marketing blog of the year (2009) and is listed as the top 100 PR tweeters.
Meet Meredith Collins of Video. Social. Marketing.
Meredith Collins is the powerhouse behind Video. Social. Marketing. and is passionate about achieving results through strategic approaches and tracking results to determine what is working, how and what is not working and how with a direct focus on business profits.
Meredith helps business owners unravel and unlock the power of Social Media. Meredith's specialities include developing strategic, measurable outcomes around social media and tying those KPI's and internal benchmarks into an enterprise's marketing activity. She also works to help develop sustainability and capability within business that includes using sites such as Facebook, LinkedIn, Twitter, YouTube and blogging.
Meet Mat Beeche of Shoe String
Mat Beeche is the Founder of The Shoe String Media Group and the Publisher of ShoeString.com.au
- He is a Commentator and Blogger on the Aussie startup scene, penning monthly columns for MYOB and Kochie's Business Builders at Yahoo!7. You can follow Mat on twitter @shoestringmedia
Meet Suzy Jacobs of She Business
, founder & CEO of She Business
. She Business offers a full suite membership for women dedicated to building high growth businesses.
The 3 tiers of membership cater for women at all stages of the business cycle and provides a clear focus on partnerships, profitability and performance.
About She Business
The She Businesswoman is extraordinary! She's building a high growth business and comes to us to create partners, improve performance and increase profits.
With She Business members on her team and access to a 12 month membership she'll reach great heights both professionally and personally.
Being part of She Business means business is done, knowledge expanded, contacts shared, mentors found, joint ventures formed and lasting friendships born—with a good dose of laughter along the journey.
You too can become part of our amazing culture, simply join us as a guest for a business lunch, an experiential event or a She Inspires event and then ask us about our complete membership packages.
At the Discussion Panel
So expect to learn:
- first hand how these talented entrepreneurs learnt how to use social media
- what these inspiring business owners are doing differently to everyone else to make social media work for them
- what other like minded entrepreneurs are finding challenging and the potential solutions
- what's involved in creating your own social media profile
- where to spend your limited marketing time to get the best results
- inspirational ideas from both the panelists and audience
- gain a solid understanding of a small business marketing definition of social media
Meet Jeff Bullas
I'm delighted to bring you this seminar on how to monetize the web with Jeff Bullas so you can take make your passion your work.
Come along on Wednesday 12th June at Level 2, 40 Gloucester St, The Rocks to learn from a man who has made it happen through his own trials and errors to create real success.
How to Monetize a Website with Jeff Bullas
Do you want to know how to monetize a website so you can make money from what you love doing?
Here's your chance to find out how it can be done with Jeff Bullas as he shares his experience and ideas on how to work strategically to grow a huge following online to grow your business and take your passion from a hobby to a thriving business.
You'll come away with:
* first hand understanding of where the money is online
* how to monetize your blog
* seeing how you can make the move from the rat race to doing what you love
* what's really involved in making money online and how it is possible
* how to effectively and successfully promote your existing business online through Facebook and Twitter
* have your own questions answered directly by Jeff Bullas
Jeff's blog, jeffbullas.com, has over 300,000 visitors per month, has over 140,000 avid Twitter followers, first book became an instant Amazon best seller and is listed in Forbes.com's 'Top 50 Social Media Power Influencers'. And all of this in just 4 years.
These achievements have only been achieved by working strategically and with purpose. Find out what this means to Jeff so you can directly take these lessons into your own life and business immediately.
So seize the day and learn from this online marketing expert how to create your own online success and have your questions personally answered by him.
About Jeff Bullas
Jeff Bullas is a consultant, coach, mentor and speaker and works with companies and executives to optimise their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.
Jeff's achievements include:
- Listed in the “Top 50 ” on Forbes.com at #14
- His blog receives over 300,000 hits a month and 170,000 unique readers
- The blog is read in 190 countries worldwide
- Twitter followers number over 100,000
- Has trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail
- Finalist – Top 10 Social Media Blogs 2010
- Top 10 Social Media Blog Winner 2102 - Social Media Examiner
- International speaker and panelist at seminars and conferences including Italy, Turkey and New Zealand
- Presentations have been viewed on er 130,000 times
- Jeffbullas.com is currently ranked in the top 5o marketing blogs according to Adage.com’s Power 150 Rankings
- According to Kred.com, jeffbullas.com is ranked #4 as a global marketing “Influencer”.
Meet Vicki Bobotis
I'm so pleased to be able to bring you Vicki Bobotis as she shares her secrets and expert know-how on making the powerful force of YouTube videos work for your business. Come along on Wednesday 8th May
at 13 Cambridge St, The Rocks to learn how Vicki is making videos work for marketing. The NSW Small Business Minister, Katrina Hodgkinson, will also be attending
About Vicki Bobotis
Vicki is the Executive Producer of Your Untold Story, a video production service that helps businesses get more customers with video.
As a producer, it is Vicki’s responsibility for the overall quality and survivability of a video production. She excels in all aspects of this, including; script writing, film supervision, editing and interviewing.
Vicki dedicates her broadcasting skills to help businesses of all sizes promote themselves with online video.
Spanning a career in the entertainment industry for over twenty years, Vicki first enjoyed listening to people share their stories as a sales assistant in a record store. Later, landing a job as a talent scout for a major record company, Vicki spoke to many artists about their hopes and dreams. Her encouragement and enthusiasm inspired many of these artists to follow their aspirations.
A new journey began for her as she transitioned into television as a production coordinator for Foxtel’s Arena TV, organising interviews with many, including supermodel Kristie Hinze, to psychic medium John Edward.
Her move to MTV Australia as a Senior Producer, saw her interview others such as elite sports professionals (Taj Burrow) to some of today’s biggest selling artists including INXS and U2.
Nowadays, Vicki’s spectrum of work includes filming large corporate events to intimate documentary videos. She has both the knowledge, skills and sensitivity needed for storytelling with video.
Her outstanding storytelling skills shine in all video productions.
3 Magic Bullets Your Business Needs to Top the Web Video Charts with Vicki Bobotis
Web video is as easy as talking to friends or family, except you'll be talking with your customers!
We reveal insiders tips on what you need to know about videos and YouTube for business.
Meet Phoebe Greenacre
I'm delighted to have Phoebe Greenacre share with you how to turn followers and fans into customers - perfect for the business owner using their digital and social media marketing to grow their sales income.
Come along on Wednesday 10th April to 13 Cambridge Street, The Rocks to learn from this talented and passionate digital marketing and social media specialist and answers your questions.
About Phoebe Greenacre
Phoebe is a Digital Marketing and Social Media specialist who manages the David Jones fans and followers and previously managed an online community of 250,000+ before joining David Jones. Phoebe is an established social media and digital world guru.
Young and passionate; Phoebe is keen to help business owners integrate their marketing efforts with powerful social strategies to help market their businesses and products.
Her experience expands into many different facets of digital marketing and e-commerce.
Join Phoebe on Twitter: @phoebegreenacre and online at www.phoebegreenacre.com
How to Turn Fans into Customers with Phoebe Greenacre
Do you want to know how to convert your Facebook and Twitter followers into spending customers? Want to increase your online and offline sales through your full range of marketing channels? Then find out how with digital marketing specialist Phoebe Greenacre at this interactive seminar.
You'll come away with :
* an understanding of how to integrate your social media profiles through your marketing channels, including emails, newsletters, website and different social media platforms.
* an appreciation for how to include your social media profiles and messages through your marketing campaigns
* a practical plan for how to turn fans into customers
* an outline of how to track social media conversions so you know where and from what activities the sales are coming from
* insight into what tools you need to work with to make the most of Facebook, Twitter and other social media platforms
* knowledge of how Facebook, Twitter and social media platforms are part of a whole digital marketing approach to get the best results
Don't miss this opportunity to learn from an industry insider as she shares her expertise and tips for making fans into customers through smart digital marketing.
Meet Angela Vithoulkas
I'm thrilled to have Angela Vithoulkas of Eagle Waves Radio share with you how she is using Facebook, Twitter and other social media tools to brand her independent radio station for small business owners.
Come along on Wednesday 13th March to 13 Cambridge Street, The Rocks to learn from a dynamic and passionate business owner as she shares her business case story and answers your questions.
About Angela Vithoulkas
Business Owner, Broadcaster and Councillor, City of Sydney
Elected to Council in September 2012, Councillor Angela Vithoulkas
has built a successful career as a small business owner, entrepreneur and keynote speaker.
Her ‘hands on’ business experience has been achieved through the purchase, development and sale of several successful cafes in Sydney’s CBD over the past 20 years, as well as the ongoing management of the flagship VIVO Café. Running an inner city business that focuses on customer service has also provided Angela with a unique understanding of the issues that are relevant to residents, workers and visitors to the City of Sydney.
Angela’s success has been formally acknowledged via a number of business awards including the City of Sydney Business of the Year and NSW Entrepreneur of the Year as well as 2007 Telstra Women’s Business Owner of the Year. Prior to being elected to Council, Angela sat on the City of Sydney Retail Advisory Panel. She is also a Panel Member for the ATO Micro Small Business Partnership.
By embracing innovation and technology Angela has also provided an avenue for dialogue and interaction via the establishment of the online radio station, Eagle Waves Radio. She has also been involved in the development and launch of an App called ‘cofounda’ which is a geo locator connecting business and people for start-ups.
Angela sees her election as a pertinent opportunity to draw on her professional and personal experience when carrying out her duties on Council. As well as her role on the City of Sydney Council Committees, Angela is a member of the external co-Council Green Living Centre Reference Committee, Southern Sydney Regional Organisation of Councils (SSROC) and Floodplain Risk Management Committee.&
Her belief in the interests of the people of the City of Sydney remains firmly linked to her desire to ensure that Sydney is now and always an innovative, engaging and accommodating place for everyone to live, work, visit and enjoy.
Angela is very proud to be the first Australian Greek to be elected to the City of Sydney and has been recognised by the European Council for this achievement. Born, raised and educated in Sydney, Angela is also fluent in both languages.
Using Social Media for Branding with Angela Vithoulkas
Do you want to make sense of Facebook and Twitter? Want to learn from a business owner who has taught herself through trial and error how to use social media platforms to grow her business so you can craft your own approach?
Find out how successful business owner and broadcaster Angela Vithoulkas is using effective social media strategies and tactics to grow her business brands in this 1 hour interactive business case seminar.
You'll come away with:
* an understanding of how social media can be used to increase your brand awareness for your business
* appreciation of the importance of being consistent across your marketing platforms of your branding, tone of voice and calls to action
* knowledge of how to launch your own webinar, videos and podcast to position yourself as an expert in your field.
* top 5 things need to know using social media as a business owner
* the biggest mistakes owners and managers can make on social media
* insight into the importance of having real conversations with your social media audience
* an outline of the tools Angela Vithoulkas uses to manager her social media profiles
This is a great opportunity to learn from one of Sydney's leading business women and to have your own questions answered.
Meet Kristin Austin
I'm delighted to bring you this seminar on how to kick start your money making marketing for 2013 with Kristin Austin. Come along on Wednesday 13th February
at 13 Cambridge St, The Rocks
to get your business on the right tracks for you in 2013.
Kick Start Your Money Making Marketing with Kristin Austin
Someone once said the definition of insanity was to do the same things you’ve always done and expect a better result than you’ve always got. Don’t let the insanity of 2012‘s missed opportunities continue into 2013. Start as you mean to go on.
In this 1 hour hands-on workshop, you’ll unlock the secret to winning your customers’ hearts, minds and wallets - online and offline.
You’ll come away with:
- An understanding of who your ideal customer is (and it’s not men/women 30-65 who may or may not have children or parents who like to do/buy/have (whatever it is that you do)
- Knowing the one key word you must use frequently in all of your marketing, sales, customer interactions that most organisations forget
- The only 5 words you need to know to get your prospects attention
- The biggest mistake business owners make in their marketing activities
- An attack-plan your first three months’ marketing activities
- The ability to track what’s working and what’s not, so you can make changes along the way.
About Kristin Austin
Managing Director - Kristin Austin Marketing
After spending 20 years producing marketing and engagement programs with governments and larger businesses including Apple, American Express, Johnson & Johson and PizzaHut, Kristin now helps owners and senior executives of high-growth smaller service businesses to get more business. How?
By helping them capture their customers’ hearts, minds & wallets (in that order) by having them answer the most powerful question in the human language - What's in it for me? but from their customer’s perspective.
If you can't answer that question from your customer's viewpoint in a consistent, engaging way across all of your business' customer touch points, then they're likely to take their business somewhere else.
Here’s what other people have said about her workshops:
“Kristin Austin is a fabulous communicator in every sense. Her marketing and communications skills have strong foundations from years of working in the corporate and entrepreneurial sphere. Her ability to deliver those skills to an audience and facilitate training is exceptional. As one of our speakers, she has received the highest praise and people travel far and wide to access her presentations. Highly recommend her for facilitating, speaking and delivering great marketing content.” Suzy Jacobs - She Business
“Kristin’s presentation style is witty and informative and I was thrilled because I came back to my office with resources to hand and a plan ready to implement.” Amanda Webb - DARE
Meet our previous presenters!
Click here to be inspired by our social media seminar presenters
from the previous series.
Our presenters have included Laurel Papworth, Jeff Bullas, Catriona Pollard, Suzy Dafnis, Kerry Chickavoski, Yasmin King, Suzi Jacobs, Shona Mackin, Brendon Walker, Jill Chivers, Tim Molloy, Mat Beeche, Fiona Anson, Catherine Eibner, Jane Lu, Jen Bishop, Lorna Brett, Christina Butcher, Philip Shaw and Dave Chaffey.
Social Media Tips
|How to Cut Through the Noise On FacebookFor all businesses the challenge is on for cutting through the noise on Facebook to reach potential customers.
While Facebook changes up constantly the core idea of keeping it social for everyone has lead to a smart, innovative marketing solution where friends and followers are rewarded for sharing your message - your promotion. Find out more with Social Loot how to make this happen for your business.
|Facebook Tips for Small BusinessMaking the most of the opportunities offered by social media is a challenging prospect for small business. So we thought learning from others who are making it happen sense of the social media world would help all of us!
Here we have a growing collection of interviews with savvy small business owners creating successful businesses on Facebook and useful social media how to articles.
|20 Top Tips for TwitterMaria Aragon's YouTube video of herself singing Lady Gaga’s Born This Way received over a million hits after Lady Gaga herself posted the link on her Twitter. This powerful tool was able to shoot Maria to YouTube fame in just one day.
So think about what it could do with your business. We all won’t have an A List celebrity tweeting about our business, but Twitter can surely help network with your customers and clients aswell as your boss and colleagues.
|7 Big Mistakes for Businesses On FacebookMaking the most of social media for a small business can seem challenging and nearly impossible and if you get the basics wrong it can be a complete waste of time.
So to help small businesses not only make a success of their Facebook page but also enjoy this vibrant and welcoming online community we thought some handy tips on how to avoid 7 very basic etiquette mistakes would make life a whole lot easier!
|5 Tips for Social Media SuccessWhen Angela Vithoulkas of VIVO Cafe in the heart of Sydney suddenly lost 2,000 customers in the GFC in just a few days she knew that if her business was going to survive then she had to find a cost effective way to attract at least another 2,000 new customers.
Find out how Angela grew her business and now has international customers book tables for when they're in town with 5 top tips for making social media work for your small business.
|Social Media Tips for Small BusinessWith the continuing growing influence and power of social media we thought it would be a great resource to bring together a series of top tips, stories and interviews about social media so you can grow your small business!
Here we have a growing collection of interviews with savvy small business owners creating successful businesses and useful social media how to articles.
More about the Small Business Social Media Seminar Series
|Get Your She Inspires Small Business Centre eBook
Order your copy here of the She Inspires Small Business Ideas Exchange Centre eBook: Your Business Health Check
Grow your business with these practical and helpful tips.
|Social Media Seminar PodcastsWant to catch up on the She Inspires seminars? We're making it easy for you with the podcasts.
Get your podcasts here!
|Small Business Social Media Seminar Email Newsletter
Want to keep up with all that's happening with the She Inspires Small Business social media seminar series?
Join the seminar email newsletter and receive 25% off tickets!
|Small Business Social Media Seminar Calendar
The She Inspires Small Business social media seminar series runs from February to October 2013 with an exciting range of seminars to help small business owners make the most of the latest marketing skills.
Find out the calendar of social media seminars here.
|Social Media Seminar Sponsors
The She Inspires Social Media Seminar Series is only possible with the generous support of a host of sponsors who are walking the talk of supporting small business and industry so we can flourish in our local communities.
Find out what's involved and who is valuing education, non profits, creativity, entrepreneurs and associations.
|Social Media Events for Small Business
Want to make sense of social media for your small business? Join us with our social media training events this year and grow your business and your skills.
Find out about the social media seminars, get some great tips and book online here.
|Small Business Social Media Seminar FAQGot some questions about the social media seminar series?
Get your answers with the FAQ!
|Social Media Seminars Pop Up LocationsCheck out the She Inspires Social Media Seminar location and events with these great photos.
|Doing BusinessSharing a hub for business skills for business owners, whether you're a consultant, maker, writer, designer, coach or a restaurant owner we have a range of great resources to help you build your business into the enterprise you know it can be.
Join entrepreneur, business owner and writer, Belinda Stinson as she brings together practical how to tips, ideas and innovations for the small business owner that is part of the heart of the economy.
|Events Calendar for the She Inspires Small Business Centre
Find out what's on with the events calendar for the She Inspires Small Business Ideas Exchange Centre.
Get along to our events and be inspired!
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